With Shopify’s new AI Store Builder, you can type in your brand’s vision — and boom: a fully functional store appears, complete with copy, layout, and imagery. This marks a shift from creation to curation: Faster launches: test, iterate, and go live in record … [Read more...] about Are We Entering The AI Era Of E-commerce?
Did Your Brand Just Get Skipped By Google’s AI Shopper?
At Google’s recent tech summit, the company unveiled its next-gen agentic AI tool: Project Astra. In a demo video, Astra seamlessly: Recognizes a broken bike part Searches online for a match Places a call to a local shop Orders a replacement. All … [Read more...] about Did Your Brand Just Get Skipped By Google’s AI Shopper?
The age of AI persuasion has begun
A new Nature Human Behaviour study found that GPT-4 outperformed human opponents in debates 64.4% of the time when given basic demographic information such as age and gender. This raises an important question: What happens when AI goes beyond knowing us and uses the … [Read more...] about The age of AI persuasion has begun
Wearable AI Memory: Marketers Never Forget
What if a small wearable device remembered every conversation you've had? Everything you say, from an offhand comment to a friend about needing new sneakers to your frustration at a slow checkout experience, would be recorded and preserved for all time. With the … [Read more...] about Wearable AI Memory: Marketers Never Forget
What Happens When The Consumer Is An AI Agent?
The consumer is changing. Soon, it might not be human. Now: A child sees a cereal ad and begs mom to buy it. Why? Influence. Ads are designed to speak to people. But what happens when the "consumer" is an AI agent? One that scans data, filters options, and makes … [Read more...] about What Happens When The Consumer Is An AI Agent?