Dr. David Rice is Associate Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada. He has published extensively in scholarly journals and has presented his research at conferences in over 20 countries. Over the past 35 years, Dr. Rice has provided market research services and consulting to both Fortune 100 and 500 companies. His consulting experience includes successful market research projects for Microsoft, Intel, Dell, Procter & Gamble, General Mills, Ford Motor Company, Eli Lilly, Canon and the World Bank.

Dr. Rice was the Founder and President of SurveySite Market Research in Toronto. SurveySite was one of the early companies conducting online market research. SurveySite was sold to ComScore in 2003. Today, Dr. Rice continues to teach and offer market research consulting services to companies in Canada and Worldwide.

Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.

Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center. He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020. He has a Master of Communications Management from McMaster-Syracuse Universities.

Simerjit Bahga is a Bachelor of Business Administration candidate at the Schulich School of Business, specializing in marketing and strategic management. She is passionate about brand management and storytelling, particularly in the beauty and fashion industry. She hopes to apply her creativity within the beauty industry to create distinct and engaging marketing strategies.

Jessica Trasolini is an undergraduate student at the Schulich School of Business, specializing in Marketing. Her experience in customer service, social media, and banking has fueled her enthusiasm for marketing. Jessica is passionate about discovering innovative marketing solutions and staying up to date with the latest trends in digital marketing. She is committed to creating marketing strategies that resonate with today's consumers.

Sarah Wade is a recent Master of Marketing graduate from the Schulich School of Business. She also holds a Bachelor of Business Administration from Thompson Rivers University. Before starting her master's studies, Sarah gained professional experience in both the Banking industry and the public sector, where she discovered her love of marketing. She is especially passionate about AI, and how the emerging technology will impact the future of marketing.

Shauhard Bhandari is a Bachelor of Business Administration candidate at the Schulich School of Business, specializing in business analytics and finance. He has a passion for coding and data-driven problem-solving. With a keen interest in AI & Machine Learning, he is curious to learn about its applications in various industries, such as tech, finance, & marketing. Outside professional work, his interests include bouldering, hiking, & good food.

Jennifer Doodnauth is a Bachelor of Business Administration candidate at the Schulich School of Business, specializing in marketing and responsible business. With an interest in digital marketing, Jennifer is passionate about constructing creative marketing strategies to aid in brand management and social media engagement. With the inclusion of AI into the marketing space she is committed to exploring new and innovative solutions.

Sophia Katzell is a digital marketer with a background in theatre. Her primary interest is innovations in the marketing of theatre, and how customer experience design can be used to enhance the theatre-going experience. She is currently pursuing an MBA/MA, specializing in arts, media, and entertainment management, and marketing. Her Master of Arts research focus centered around the global economics of theatre, and how theatre can be made profitable in Canada to support new artists.​

Hanna Kasim is a BBA candidate at the Schulich School of Business, specializing in both marketing and operations management and information systems. She has developed an interest in digital and brand marketing as well as product management, due to her past internships in the CPG and banking industry. Alongside her academic pursuits, Hanna is passionate about video editing, travelling and film.

Danyal Rehman is a Bachelor of Business Administration Candidate at the Schulich School of Business, specializing in marketing. He has professional experience in both brand and digital marketing, with an interest in SEO and graphic design. Outside of the office, Danyal is very passionate about sports and food, attending matches all over the world and trying new cuisines each and every day.

Iqra Syed is a Bachelor of Business Administration candidate at the Schulich School of Business. She is pursuing a specialization in marketing and organization studies. She has professional experience in digital marketing and is passionate about brand management, particularly in beauty, health and wellness products. Iqra is dedicated to leveraging her creativity and analytical skills to develop impactful marketing strategies.