Dr. David Rice is Associate Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada. He has published extensively in scholarly journals and has presented his research at conferences in over 20 countries. Over the past 35 years, Dr. Rice has provided market research services and consulting to both Fortune 100 and 500 companies. His consulting experience includes successful market research projects for Microsoft, Intel, Dell, Procter & Gamble, General Mills, Ford Motor Company, Eli Lilly, Canon and the World Bank.

Dr. Rice was the Founder and President of SurveySite Market Research in Toronto. SurveySite was one of the early companies conducting online market research. SurveySite was sold to ComScore in 2003. Today, Dr. Rice continues to teach and offer market research consulting services to companies in Canada and Worldwide.

Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.

Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center. He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020. He has a Master of Communications Management from McMaster-Syracuse Universities.

Simerjit Bahga is a Bachelor of Business Administration candidate at the Schulich School of Business, specializing in marketing and strategic management. She is passionate about brand management and storytelling, particularly in the beauty and fashion industry. She hopes to apply her creativity within the beauty industry to create distinct and engaging marketing strategies.

Benazir Chowdhury is a BBA candidate at the Schulich School of Business, specializing in both marketing and organization studies. She has a keen interest in digital and brand marketing, with a particular passion for creative marketing strategies that enhance brand engagement. Alongside her academic pursuits, Benazir is passionate about the arts, spending her free time writing and illustrating.

Naoshin Fariha is a BBA candidate at the Schulich School of Business, specializing in marketing and business analytics. She has a passion for brand marketing, and as a writer especially loves creative and strategic storytelling. An analytical thinker at heart, Naoshin enjoys analyzing film, music, literature, and pop culture alongside her studies. In her free time, she also enjoys writing and painting.

Sita Khodagholi is a Bachelor of Business Administration Candidate at the Schulich School of Business. Currently, she is completing her marketing and strategic management specializations. She has professional experience in event management, content creation, and the creative side of advertising. Sita is passionate about the psychological and sociological perspectives of marketing and is looking to expand her skill set and explore ongoing marketing trends.

Mallika Mansuri is a Master of Marketing Candidate at the Schulich School of Business. She has earned her Bachelor of Arts in Advertising from the Symbiosis International University in India. Mallika's professional experience has been with the creative side of Advertising and Digital Entertainment. Her interest lies in brand management, entertainment marketing, brand storytelling, content strategy, and consumer-facing tech.

Ensiyah Syed is a Master of Marketing (MMKG) candidate at the Schulich School of Business. She graduated from San Jose State University in 2022 with a Bachelor of Science in Advertising. With professional experience in brand strategy, content creation, and market research gained in the advertising industry, she is passionate about creative problem-solving and exploring marketing strategy from anthropological, sociological, and psychological perspectives.

Jessica Trasolini is an undergraduate student at the Schulich School of Business, specializing in Marketing. Her experience in customer service, social media, and banking has fueled her enthusiasm for marketing. Jessica is passionate about discovering innovative marketing solutions and staying up to date with the latest trends in digital marketing. She is committed to creating marketing strategies that resonate with today's consumers.

Sarah Wade is a Master of Marketing Candidate at the Schulich School of Business. She also holds a Bachelor of Business Administration from Thompson Rivers University. Before starting her master's studies, Sarah gained professional experience in both the Banking industry and the public sector, where she discovered her love of marketing. She is especially passionate about AI, and how the emerging technology will impact the future of marketing.