FMI Staff
David Rice
Executive Director
Future of Marketing Institute

Dr. David Rice is Associate Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada. He has published extensively in scholarly journals and has presented his research at conferences in over 20 countries. Over the past 35 years, Dr. Rice has provided market research services and consulting to both Fortune 100 and 500 companies. His consulting experience includes successful market research projects for Microsoft, Intel, Dell, Procter & Gamble, General Mills, Ford Motor Company, Eli Lilly, Canon and the World Bank.
Dr. Rice was the Founder and President of SurveySite Market Research in Toronto. SurveySite was one of the early companies conducting online market research. SurveySite was sold to ComScore in 2003. Today, Dr. Rice continues to teach and offer market research consulting services to companies in Canada and Worldwide.
Martin Waxman
Associate Director
Future of Marketing Institute

Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.
Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center. He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020. He has a Master of Communications Management from McMaster-Syracuse Universities.
Mahek Anwar
Marketing Specialist
Future of Marketing Institute

Mahek Anwar is a Master of Marketing candidate at the Schulich School of Business. She holds a Bachelor's degree in Business Administration from Renaissance University, India. Over the past three years, she has accumulated valuable experience as a content strategist and has worked in industries such as FinTech, Healthcare, FMCG, and EdTech. Her passion lies in experiential marketing, and she aims to leverage emerging technologies to craft innovative and inclusive marketing strategies.
Rddhi Chhabra
Marketing Manager
Future of Marketing Magazine

Rddhi Chhabra is a recent graduate of the Masters of Marketing program from the Schulich School of Business (MMKG '23). She holds a Master’s degree in Sociology from the University of Toronto and is a PMI certified Project Manager. She has extensive experience in stakeholder, resource, scope, change and event management in the nonprofit sector. She decided to pursue Marketing to gain the tools to analyze why and when people see value to help them achieve the same.
Alexandra Clarke
Marketing Specialist
Future of Marketing Institute

Alexandra Clarke is a Master of Marketing (MMKG) Candidate at the Schulich School of Business. She graduated from Memorial University of Newfoundland in 2020 with a Bachelor of Commerce Honours (Co-operative) Degree and a Minor in French. Alexandra has professional experience in various aspects of the marketing industry through her previous employment with both a boutique marketing agency and a digital marketing agency. She is passionate about the creative, psychological, and analytical aspects of marketing, and aims to never stop exploring the ever-evolving marketing landscape.
Carla Jacobs
Marketing Manager
Future of Marketing Magazine

Carla Jacobs is a recent graduate of the Masters of Marketing program from the Schulich School of Business (MMKG '23). She has earned a joint bachelor’s degree in Design from York University and Sheridan College (YSDN ‘22), and has professional experience in the fields of graphic design, large scale textile production, design research, Arts Service Organization marketing, and brand strategy. Carla has a passion for creative problem solving, and recently started working as a Junior Strategist on the McDonald’s team at Cossette.
Shreni Jain
Marketing Specialist
Future of Marketing Institute

Shreni Jain, a finance graduate, is starting her master's degree program in marketing at the Schulich School of Business. She enhanced her business knowledge at Mumbai's Narsee Monjee Institute of Management Studies. She has successfully managed influential influencer initiatives showcasing her aptitude for tactical planning. Her tenure also highlighted her ability to give crucial insights through comprehensive reports. Shreni's narrative demonstrates her adaptable style by skillfully fusing academic distinction and practical proficiency.
Ramya Manojkumar
Marketing Specialist
Future of Marketing Magazine

Ramya Manojkumar is a Master's of Marketing candidate at Schulich School of Business at York University. With a Bachelor's degree in Management Studies and her specialization in marketing, she is passionate and result-oriented with a proven track record of success in the beauty industry. She has a proven ability to build and manage social commerce strategies, create engaging content, tracking and analyze performance with strong data analysis and analytics skills. She is a creative and innovative thinker with a passion for marketing in the retail and beauty segment.
Pratik Sharma
Marketing Specialist
Future of Marketing Magazine

Pratik Sharma is a Master of Marketing candidate at Schulich School of Business, York University. He earned his Master of Management degree from The University of Mumbai and is a certified Qualtrics Consultant. He has collaborated with leaders in the field to comprehend and create a CX system that enables businesses to get a real-time view of changing customer needs. As a CX practitioner, he has extensive experience in Retail, Healthcare, and Education.
Tianna Simbhudas
Marketing Specialist
Future of Marketing Magazine

Tianna Simbhudas is a Master of Marketing Candidate at the Schulich School of Business. She has earned her Bachelors of Business Administration from the University of Toronto. Tianna holds professional experience working in a corporate culture and is looking to expand her skill set to work in brand management and marketing communications. She is passionate about exploring ongoing trends related to marketing and keeping up with vast consumer insights across all industries.