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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Are We Entering The AI Era Of E-commerce?

June 2, 2025 By: FMI Staff

Are we entering the AI era of e-commerce?

With Shopify’s new AI Store Builder, you can type in your brand’s vision — and boom: a fully functional store appears, complete with copy, layout, and imagery.

This marks a shift from creation to curation:

  • Faster launches: test, iterate, and go live in record time.
  • Hyper-personalization: align every detail to your brand and customer preferences.
  • Smarter decisions: Tools like Shopify provide built-in analytics to optimize as you grow.

But here’s the catch:

When everyone uses the same AI tools, standing out gets harder. That’s where strategy, voice, and creative expression matter more than ever.

How are you evolving your marketing playbook as AI transforms the way we build and sell online?

Image credits: Shopify

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