The consumer is changing. Soon, it might not be human.
Now: A child sees a cereal ad and begs mom to buy it. Why? Influence. Ads are designed to speak to people.
But what happens when the “consumer” is an AI agent? One that scans data, filters options, and makes decisions for us? Suddenly, we’re not just marketing to humans, we’re marketing to machines.
Welcome to the era of M2M (machine-to-machine) marketing, where your brand needs to do more than resonate with consumers. It must be agent-friendly.
The New Marketing Challenge? Be the brand bots believe in.