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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Is Surveillance Being Rebranded as a Good Thing?

March 1, 2026 By: admin

Ring’s latest Super Bowl ad frames connected doorbell cameras as tools for community safety, with neighbours helping neighbours through shared surveillance.  … [Read more...] about Is Surveillance Being Rebranded as a Good Thing?

AI Can Track the Score, but It Can’t Sell the Feeling

February 25, 2026 By: admin

During big sports moments like the Winter Olympics, what viewers remember isn’t the final score. … [Read more...] about AI Can Track the Score, but It Can’t Sell the Feeling

The Super Bowl Proved It: Feeling Wins

February 22, 2026 By: admin

AI creates ads faster. Humans make them memorable. … [Read more...] about The Super Bowl Proved It: Feeling Wins

People don’t buy products. They buy meaning. ✨

February 19, 2026 By: admin

The most effective selling often starts with an emotional connection, not direct persuasion. … [Read more...] about People don’t buy products. They buy meaning. ✨

If AI helps you create something valuable, is it still fully yours?

February 17, 2026 By: admin

According to The Information, OpenAI is exploring a “value sharing” model, which would allow it to take a share of revenue from customers’ AI-assisted creations, such as apps, tools, and product ideas. … [Read more...] about If AI helps you create something valuable, is it still fully yours?

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