Financial companies that want to improve marketing performance are increasingly turning to leading-edge technologies such as artificial intelligence (AI) and augmented / virtual / mixed reality (AR / VR / MR) to improve the return on their investment. This article … [Read more...] about The Future of Marketing in Retail Banking
The Future of Marketing Institute is pleased to announce that we just launched our Twitter. At our Twitter, you can read the latest thinking by our Executive Director and Institute staff. We believe you will find interesting, and surprising ideas, about the future … [Read more...] about FOMI Twitter Launched
Over the past several years, augmented reality (AR) has broken down traditional marketing barriers and created a new experiential marketing form. In 2020, we saw augmented reality used in the marketing of wine, beauty products,retail shopping,magazines, and grocery … [Read more...] about AR Glasses & The Future of Marketing
The Future of Marketing Magazine is proud to announce that we published a record 2,310 articles in 2020! The magazine contains articles, commentary, opinion, videos and podcasts, all directly discussing the Future of Marketing. For easy reading, all articles have … [Read more...] about Article Milestone Reached in 2020!
Imagine you are a marketing researcher hired by a mid-sized clothing company to find out whether consumers will respond favourably to a new clothing line. Although this is a big task, you are not worried because you are able to answer this question quickly and easily … [Read more...] about Neuromarketing and the Future of Marketing Research