The metaverse presents an entirely new vector for advertisers and marketers to reach their audiences. This technology signals a move beyond traditional advertising toward creating brand experiences that are more engaging and exciting than what customers experience with … [Read more...] about Advertising Opportunities Abound in the Metaverse
The Future of Virtual Reality Marketing and the Customer Experience
We have reached a point in time where browsing disorganized aisles and waiting hours in line at a checkout in brick-and-mortar retail locations is no longer the norm. Customers are even growing tired of the aimless scrolling of 2D product images on ecommerce websites. … [Read more...] about The Future of Virtual Reality Marketing and the Customer Experience
The Future of Stadium Marketing
The Future of Stadium Marketing As consumers begin to safely re-enter stadiums for sporting events or concerts after the COVID-19 pandemic, marketers are looking forward to the opportunity as well. Stadiums have become and will continue to be a marketer's dream to … [Read more...] about The Future of Stadium Marketing
Neuromarketing and the Future of Marketing Research
Imagine you are a marketing researcher hired by a mid-sized clothing company to find out whether consumers will respond favourably to a new clothing line. Although this is a big task, you are not worried because you are able to answer this question quickly and easily … [Read more...] about Neuromarketing and the Future of Marketing Research
The Internet of Senses and the Future of E-commerce
Imagine you are purchasing a perfume as a gift for someone in your life. You visit the store, touch and inspect the bottles, smell-test the perfumes, feel their weight and size, and end up making a purchase. In this scenario, your purchase was driven by the use of … [Read more...] about The Internet of Senses and the Future of E-commerce