Future of Marketing Institute

Generative AI has made significant advancements in the past few years, and its impact is likely to grow in the coming years. While some people are excited about the technology and the ways it could be helpful, others are concerned about the dangerous applications of … [Read more...] about The Impact of Generative AI on Our Lives: Predictions and Potential for Marketing

Network slicing is an innovative technology that enables the creation of virtual networks within a physical network, each with its own resources and capabilities. As modern marketers shift their focus towards creating personalized messaging, businesses can leverage … [Read more...] about Personalized Marketing and Network Slicing

I’ve been a technologist for over thirty years and yet there have only been three times during my career when I was certain the world was undergoing a technological revolution. The first was the PC Revolution which began in the late 1970’s and took over a decade to … [Read more...] about Why Generative AI is a New Form of Media

Recently, a new and exciting large language model (LLM) generative AI tool was released by Google with huge potential for the field of marketing. This article explores Google’s launch of Bard, a public beta version of a conversational AI tool for generating text … [Read more...] about Google Bard & the Future of Marketing

The article by Will Russo takes a closer look at the future of AI technology in the marketing industry. It explores the ways in which AI and machine learning can be used to improve efficiency and precision in advertising campaigns. Russo highlights the growing … [Read more...] about What’s Next for AI and Marketing?