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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

AI Is Your New Brand Manager

June 19, 2025 By: FMI Staff

But here’s the catch…it listens to something called a system prompt.

But here’s the catch…it listens to something called a system prompt. 💬 Follow our LinkedIn post here to discover how these hidden instructions shape your brand’s voice, values, and visibility in the age of AI. … [Read more...] about AI Is Your New Brand Manager

Where The Eyes Go, The Ads Follow

June 18, 2025 By: FMI Staff

Dentsu is taking shopper insights to the next level by integrating real-world eye-tracking data into its media planning tool, CCS.

Dentsu is taking shopper insights to the next level by integrating real-world eye-tracking data into its media planning tool, CCS. The goal? To help brands understand what kinds of retail ads catch the eye of customers. This type of innovation reframes the role … [Read more...] about Where The Eyes Go, The Ads Follow

Marketing Will Get A Lot More Personal. Thanks To AR

June 13, 2025 By: FMI Staff

5 Data Signals Powering The Future Of Marketing

Follow our LinkedIn post here to see 5 powerful ways AR glasses and the data they capture will reshape the future of marketing. … [Read more...] about Marketing Will Get A Lot More Personal. Thanks To AR

Your Next Ad Could Be In A Bestseller

June 12, 2025 By: FMI Staff

This isn’t just storytelling— it’s story-living.

A new chapter is quietly beginning. Singapore’s National Library Board is piloting AR-enhanced novels using Snap Inc. Spectacles, a type of AR glasses that let readers hear creaking floors or see ghostly visuals shimmer off the page. This isn’t just … [Read more...] about Your Next Ad Could Be In A Bestseller

The Avatar Era Is Here

June 9, 2025 By: FMI Staff

Virtual influencers are no longer a novelty. They're becoming a powerful presence in today’s digital landscape.

Virtual influencers are no longer a novelty. They're becoming a powerful presence in today’s digital landscape. A recent YouTube report revealed that views of Virtual Influencer content have climbed from 20 billion in 2020 to over 50 billion today. From GTA … [Read more...] about The Avatar Era Is Here

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    Published on: 2025-06-17

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