Imagine you are a marketing researcher hired by a mid-sized clothing company to find out whether consumers will respond favourably to a new clothing line. Although this is a big task, you are not worried because you are able to answer this question quickly and easily … [Read more...] about Neuromarketing and the Future of Marketing Research
The Internet of Senses and the Future of E-commerce
Imagine you are purchasing a perfume as a gift for someone in your life. You visit the store, touch and inspect the bottles, smell-test the perfumes, feel their weight and size, and end up making a purchase. In this scenario, your purchase was driven by the use of … [Read more...] about The Internet of Senses and the Future of E-commerce
Why Cars are the Future of Marketing
When most people think about the next generation of vehicles, they think about self-driving cars. Driverless technology is without a doubt an exciting area of development for the future of cars. However, connected vehicles have the potential to revolutionize the … [Read more...] about Why Cars are the Future of Marketing
The Future of Marketing in Retail Banking
Financial companies that want to improve marketing performance are increasingly turning to leading-edge technologies such as artificial intelligence (AI) and augmented / virtual / mixed reality (AR / VR / MR) to improve the return on their investment. This article … [Read more...] about The Future of Marketing in Retail Banking
FOMI Twitter Launched
The Future of Marketing Institute is pleased to announce that we just launched our Twitter. At our Twitter, you can read the latest thinking by our Executive Director and Institute staff. We believe you will find interesting, and surprising ideas, about the future … [Read more...] about FOMI Twitter Launched