What if marketers no longer had to guess what consumers want? Meta is reportedly developing an AI pendant that can transcribe and summarize conversations throughout the day. While positioned as a memory assistant, its bigger implication may be the data it captures. … [Read more...] about When Conversations Become Future Recommendations
Could AI Know What You Need Before You Search?
Your photo gallery might become fashion’s new search bar. Google Photos is rolling out an AI-powered Wardrobe feature that turns users’ photos into a digital closet, allowing them to mix and match outfits, virtually try them on, and save their favourite looks. … [Read more...] about Could AI Know What You Need Before You Search?
When Every Play Becomes a Marketing Opportunity
The new Adidas TRIONDA match ball for the FIFA World Cup contains embedded sensors that track movement and touch data in real time. While designed to support officiating, what if the ball became a real-time sponsorship trigger? … [Read more...] about When Every Play Becomes a Marketing Opportunity
When AI Becomes the Front Door to Your Brand
The biggest threat to your website isn't a competitor. It’s AI.🤖 For decades, marketers have fought to get consumers onto their websites. But what happens when consumers no longer need to navigate them? … [Read more...] about When AI Becomes the Front Door to Your Brand
The Real KPI for AI Marketing
What if your AI marketing isn’t failing; you’re just measuring the wrong thing? Many organizations measure AI success by how much content they can produce or how quickly they can launch campaigns. But more content does not always mean more impact. … [Read more...] about The Real KPI for AI Marketing