(Image created using Midjourney software by Louis Rosenberg) Like it or not, the word “Metaverse” will be with us for quite some time.1 It is not a particularly pretty word and is often awkwardly defined. It relates most broadly to a vision of the future in which we … [Read more...] about Marketing in the Metaverse: A Fundamental Shift
The Metaverse in Retail: A Game-Changer That’s Not Ready Yet
The metaverse is changing how consumers shop but is this technology ready for widespread use? Probably not, with metaverse-related innovations requiring at least another decade to achieve mainstream status. Yet, companies can start preparing for this imminent digital … [Read more...] about The Metaverse in Retail: A Game-Changer That’s Not Ready Yet
Virtual Beings: A New Internet-Native Medium for Shared Storytelling
Virtual beings are no longer limited to virtual worlds. Increasingly, these virtual entities and characters are crossing into the physical world through social media interactions, shared mediums like games and internet-native spaces, and hologram technology. In … [Read more...] about Virtual Beings: A New Internet-Native Medium for Shared Storytelling
MAICON 2022
Artificial intelligence is the foundation for many future marketing topics: consumer tracking, hyper-personalization, voice assistants and more. Companies and brands have two choices: adopt AI and thrive or ignore it and become obsolete. The Marketing Artificial … [Read more...] about MAICON 2022
Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models
Ecommerce and physical retail have dominated the buying and selling landscape for years. It seemed as if companies were only concerned with selling in person or online. However, the metaverse has shed light on new types of commerce that allow brands to transcend the … [Read more...] about Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models