Take a minute and watch this video of Professor David Rice, FMI’s founder and Executive Director. If you’ve met David in person, you might think it’s a pretty credible representation of what he looks like. Now, look closely as you watch the video again. Do you … [Read more...] about The Future of Digital Avatars in Marketing
Generative AI Music Startup Creates Song-Writing App
Ever have an advertising jingle stuck in your head? You may be hearing more of them soon. 🎶 Generative AI music startup Udio’s technology simplifies song production. By inputting a music genre, a sample of lyrics, and artistic influences, Udio outputs a complete … [Read more...] about Generative AI Music Startup Creates Song-Writing App
Capgemini’s 2024 Consumer Behaviour Report
AI is changing the way we shop! Capgemini's latest report explores the top 5 trends consumers care most about, including: 🤖Generative AI in shopping: Generative AI is revolutionizing shopping by enhancing user experience and influencing purchasing decisions. … [Read more...] about Capgemini’s 2024 Consumer Behaviour Report
Apple Develops AI to Understand Screen Context
👨🍳 Apple's cooking up something cool! It's called ReALM (Reference Resolution As Language Modeling) and it is set to change voice assistant interactions forever by offering more natural and context-aware experiences. 💡 For marketers, this means a significant … [Read more...] about Apple Develops AI to Understand Screen Context
FMI Staff Members Win Best Use of Data Award
With immense pride and joy, we at the Future of Marketing Institute (FMI) extend our heartiest congratulations to our Marketing Specialists, Mallika Mansuri and Ensiyah Syed. As valued members of our FMI family and the Schulich School of Business - York University, … [Read more...] about FMI Staff Members Win Best Use of Data Award