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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

What’s Next in influencer Marketing

March 20, 2023 By: FMI Staff

Influencer marketing continues to serve as a powerful tool for brands to reach and engage their target audiences. In this article, Kristina Monllos explores an exciting new era of influencer marketing. Brands are currently seeking more authentic content, which has led … [Read more...] about What’s Next in influencer Marketing

Monetizing Generative AI ChatGPT Via Embedded Product Placement Ads, Anguishing AI Ethics And AI Law

March 15, 2023 By: FMI Staff

Over the last few months, Generative AI applications like ChatGPT have been making headlines in the tech world. These AI tools have rapidly gained popularity and are being experimented with in both recreational and professional contexts. However, the human-like outputs … [Read more...] about Monetizing Generative AI ChatGPT Via Embedded Product Placement Ads, Anguishing AI Ethics And AI Law

AI Marketing Super List

March 12, 2023 By: FMI Staff

Discover the ultimate resource for AI Marketing enthusiasts! The Future of Marketing Super List contains 12 insightful documents (327 pages) covering AI marketing tools, strategy, use cases, and future predictions. Don't miss out on this must-read for marketers, … [Read more...] about AI Marketing Super List

Monetizing Generative AI Chatbots

March 4, 2023 By: FMI Staff

As AI technology continues to advance, businesses are exploring new ways to monetize it. One such avenue is the use of AI chatbots for advertising purposes, such as embedded product placement ads. However, this raises ethical concerns around transparency and disclosure … [Read more...] about Monetizing Generative AI Chatbots

The Future of Virtual Reality and Olfactory Marketing

February 25, 2023 By: FMI Staff

In this article, Webb Wright explores scent marketing as a valuable tool in creating memorable marketing experiences. Specifically, he discusses the use of olfactory senses in the virtual world as this provides a unique experience for users. Wright examines the … [Read more...] about The Future of Virtual Reality and Olfactory Marketing

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ARTICLE FEED: UPDATED DAILY

  • Embracing the Metaverse: How Brands are Navigating the Future of Marketing
    Published on: 2023-03-20
  • What you need to know about Instacart’s ChatGPT-powered ‘Ask Instacart’ feature
    Published on: 2023-03-19
  • Advertising Watchdog to Use AI to Check Influencers' Compliance
    Published on: 2023-03-19
  • How Brands’ Social Media Marketing Is Evolving
    Published on: 2023-03-19
  • ChatGPT Starts Changing Work, Non-Linear Career Paths And Dilbert Gets Shown The Door
    Published on: 2023-03-18
  • The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies | AdExchanger
    Published on: 2023-03-18

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