What happens when a celebrity endorsement no longer requires the celebrity to show up? AI recreations could allow a celebrity's likeness to appear across languages, markets, personalized campaigns, interactive brand experiences, and future campaigns that extend a … [Read more...] about The Future of Celebrity Digital Twins
The Future of Celebrity Endorsements Could Be AI
What if your favourite celebrity could become your personal AI host? Peacock recently launched Your Bravoverse, a personalized, scrollable feed on its mobile app featuring clips from Bravo shows like The Real Housewives. … [Read more...] about The Future of Celebrity Endorsements Could Be AI
How AI Could Personalize Merchandise
Your watch history could shape your next merch purchase. 👕 Disney has filed a patent application for a system that could use AI to generate customized character merchandise based on user inputs and data, such as past purchases or previously watched shows. … [Read more...] about How AI Could Personalize Merchandise
When AI Conversations Become Advertising
Your next conversation with AI might be sponsored. Amazon recently announced plans for Branded Conversations through Alexa, allowing brands to participate in AI-powered shopping experiences. … [Read more...] about When AI Conversations Become Advertising
Can We Trust Synthetic ‘Twins’ of Real People?
Ask a large language model to respond as though it’s Microsoft co-founder and philanthropist Bill Gates and it will happily oblige. Within seconds you’ll get responses coloured by Gates’ personal interests in technology and philanthropy. … [Read more...] about Can We Trust Synthetic ‘Twins’ of Real People?