What if you could discover, research, and buy a product without ever leaving your social media feed? … [Read more...] about How AI Is Changing the Way We Shop on Social Media
When AI Agents Call Businesses
AI is picking up the phone 📞 What if your next call to a business was made by your AI agent? … [Read more...] about When AI Agents Call Businesses
From Brain Signals to Consumer Insights
What if brands could read your mind? Researchers at the Weizmann Institute of Science have used AI to reconstruct images people were viewing by analyzing patterns of brain activity captured through high-resolution fMRI scans. … [Read more...] about From Brain Signals to Consumer Insights
Why Brands May Need Separate Marketing Strategies for Humans and AI
What happens when brands have to persuade your AI, not just you? AI agents are becoming capable of comparing products, managing subscriptions, and even contacting companies on a consumer’s behalf. That raises an important question for marketers: in the future, … [Read more...] about Why Brands May Need Separate Marketing Strategies for Humans and AI
How Simulated Audiences Are Changing Market Research
What if marketers could test campaigns before speaking to a real consumer? 👀 Market research has traditionally relied on surveys, interviews, focus groups, and direct consumer feedback. Now, AI is introducing another way to test ideas through simulated audiences. … [Read more...] about How Simulated Audiences Are Changing Market Research