What if brands could read your mind? Researchers at the Weizmann Institute of Science have used AI to reconstruct images people were viewing by analyzing patterns of brain activity captured through high-resolution fMRI scans. … [Read more...] about From Brain Signals to Consumer Insights
Why Brands May Need Separate Marketing Strategies for Humans and AI
What happens when brands have to persuade your AI, not just you? AI agents are becoming capable of comparing products, managing subscriptions, and even contacting companies on a consumer’s behalf. That raises an important question for marketers: in the future, … [Read more...] about Why Brands May Need Separate Marketing Strategies for Humans and AI
How Simulated Audiences Are Changing Market Research
What if marketers could test campaigns before speaking to a real consumer? 👀 Market research has traditionally relied on surveys, interviews, focus groups, and direct consumer feedback. Now, AI is introducing another way to test ideas through simulated audiences. … [Read more...] about How Simulated Audiences Are Changing Market Research
Rethinking Product Design for Robots
Humans aren’t the only users of household items. As humanoid robots begin taking on tasks like shopping, cooking, cleaning, and laundry, brands may need to rethink product and packaging design. … [Read more...] about Rethinking Product Design for Robots
When AI Recommendations Turn Consumers Away
Your brand has a reputation with AI, too. Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance. … [Read more...] about When AI Recommendations Turn Consumers Away