For many people, scent is one of the strongest senses. Yet, it has remained underused in marketing due to the difficulty of producing precise, controllable smells. 👃 … [Read more...] about Ultrasound Scent Tech Could Unlock a New Era of Sensory Marketing
The Future of AI and Content Marketing and Creation
A few weeks back, FMI Associate Director, Martin Waxman, MCM, APR, got an email with what he perceived as an odd request. He was asked to take part in a Senate of Canada Transportation and Communications Committee study on AI and content, copyright and creation. … [Read more...] about The Future of AI and Content Marketing and Creation
FMI Excellence Award Winners
We’re incredibly proud to celebrate our FMI Excellence Award winners, Nashia Hussain and Simone Pimenta 👏 Through their leadership and support for others, they’ve played a major role in shaping the FMI experience. Their impact is evident in their work and in the … [Read more...] about FMI Excellence Award Winners
Are Customer Reviews Becoming AI’s Source of Truth?
As product discovery shifts from search engines to AI assistants, the question is: Where should marketers actually show up? Is it Google Reviews? Yelp? Reddit? Or somewhere we’re not even thinking about yet? The reality is, we don’t fully know. It keeps … [Read more...] about Are Customer Reviews Becoming AI’s Source of Truth?
World Models and the Future of Marketing
When you accidentally knock a glass off a table, you know exactly what's going to happen. … [Read more...] about World Models and the Future of Marketing