The adoption of Web3 models may not be as far away as you think. Web3 business models are expected to increasingly gain popularity in the coming year, providing vast possibilities for the way that businesses operate. In this article, Lisa D. Jenkins (editor at … [Read more...] about What To Expect for Web3 Businesses in 2023
Brands are finding new ways to advertise in your car
With the continued, rapid development of AR/VR technologies, not only is the content of marketing rapidly changing but so are the ways that we are reaching consumers. Moving forward, it will be critical for marketers to find ways to integrate further into the lives of … [Read more...] about Brands are finding new ways to advertise in your car
Impact of ChatGPT on SEO and Content Marketing
ChatGPT is marketing’s latest buzzword that is impacting the marketing industry in substantial ways. Marketers are discovering how this natural language processor helps them with routine SEO tasks such as organizing topics and keywords and content marketing tasks such … [Read more...] about Impact of ChatGPT on SEO and Content Marketing
Marketing in the Metaverse
The metaverse is still in its early stages but has the potential to become a major platform for brands to engage with consumers in a more immersive and interactive way. The article in Thothorca suggests that brands may use the metaverse to create virtual experiences … [Read more...] about Marketing in the Metaverse
Why advertising needs to get personalized
Today's digital-first retail market space is tough for brands to stand out from the competition using just the traditional marketing mix strategies. Adapting to the new advancements, some companies are offering personalized experiences to be able to successfully retain … [Read more...] about Why advertising needs to get personalized