Future of Marketing Institute

Unlocking your phone by using your face is all fun and games until you realize the amount of data you are providing to companies in exchange for convenience. Firms collect this biometric information to create faceprints, which are then used to understand your identity … [Read more...] about The Uncertain Future of Facial Recognition for Marketers

The ongoing pandemic is increasing brands usage of ‘Virtual try-ons’.  Virtual try-ons make use of virtual and augmented reality to offer an immersive experience to the consumer.  A buyer can choose the required size, color and type of the outfit and try it on … [Read more...] about Virtual Clothing Try-On

The Metaverse, a new digital universe enabled by VR and AR, is on the way.  This new digital environment will present unprecedented challenges to privacy.  With headsets, glasses, and other gadgets monitoring each and every action, the amount of data we share with … [Read more...] about Privacy and the Metaverse

Introduction The great Canadian futurist and philosopher of media, Marshall McLuhan, once said: “We shape our tools and thereafter our tools shape us”.  However, could we have ever imagined that our tools may have the potential to control our dreams? Pink Floyd saw … [Read more...] about Sweet Dreams or Nightmares: The Future of Advertising in Dreams

Virtual influencers are CGI creations that are meant to mimic real-life influencers. They appear real and post pictures of themselves doing everyday activities: hanging out at the beach, eating out with friends, shopping, riding a bike, travelling etc. The goal of … [Read more...] about Virtual Influencers in the Metaverse