No longer is virtual reality (VR) a far-off, science-fiction fantasy. Brands are now adopting the technology into their marketing practices. Industries like tourism and retail use VR to render 3D models of their services, while the entertainment industry uses the … [Read more...] about The Ultimate Guide to Virtual Reality Marketing in 2022
Fixing Social Media Requires a New Approach
As a toddler you surely dropped a toy and watched it fall to the ground. Do that many times and your brain generalizes the phenomenon, building an accurate mental model of gravity. That model has allowed you to successfully navigate your world, not once jumping to your … [Read more...] about Fixing Social Media Requires a New Approach
What Marketing in the Metaverse Will Look Like
To some, the metaverse is the next evolution of the internet: an open, engaging, 3D, shared digital space in which users will work, play, shop, and exist. Others consider the term a buzzword—just another trendy concept that will never come to fruition. Regardless of … [Read more...] about What Marketing in the Metaverse Will Look Like
The Future of Digital Smell in Marketing
Imagine you are sitting in a cozy armchair in front of your TV set, and you suddenly see a commercial about your favorite brand’s new collection of scented candles. You hear a velvety voice in the commercial that tells you the new offerings, and then a subtle smell of … [Read more...] about The Future of Digital Smell in Marketing
The Future of Shopping: Here’s What Retail Will Look Like in 2030
Consumer trends and demands are constantly shifting, but the pandemic has boosted these changes into overdrive. Advancements in interactive technology are allowing brands to keep up with this rapid evolution. By 2030, the shopping scene will see drastic changes in … [Read more...] about The Future of Shopping: Here’s What Retail Will Look Like in 2030