Future of Marketing Institute

We could see the metaverse undergoing considerable growth in the next few years. Predictions have the metaverse reaching $800B by 2024, and Gartner suggests that 25% of people will spend at least an hour a day in this digital world by 2026. Nowadays, shopping isn't … [Read more...] about How Will the Metaverse Revolutionize Immersive Customer Experiences?

Facial recognition advertising is an innovative, personalized form of marketing that introduces as many opportunities as it does concerns. Sensors recognize customers' faces and change how an ad appears to them in real-time. This advancement only exists in large … [Read more...] about Facial Recognition Advertising: The New Way to Target Ads to Consumers

As technology evolves, so too does the world wide web. We are sprinting head-first into the Web 3.0 era. Web 1.0 was characterized by static pages and images, whereas Web 2.0 was bi-directional. Users read data but also wrote their own, thanks to advancements in social … [Read more...] about A Primer on Web3 Marketing: What You Need to Know to Stay Ahead

The metaverse's definition varies with every source, but there are overlapping points between each. Experts agree that the metaverse encompasses immersive environments, exists in real-time, spans multiple virtual worlds, is powered by a fully functioning virtual … [Read more...] about Marketing in the Metaverse: An Opportunity for Innovation and Experimentation

As technology and digital services evolve, retail stores are expected to create seamless, omnichannel experiences that synchronize in-store and digital features. This mix of physical and digital, dubbed "phygital," is vital for enticing future customers, with 73% of … [Read more...] about How the Digital Transformation is Enhancing the Customer Experience