If AI buys for consumers, who are marketers actually persuading? Visa is working with OpenAI to bring payments to ChatGPT, so AI can now shop and pay for you from start to finish. … [Read more...] about If AI Shops, Who Are Marketers Persuading?
From Personalized Marketing to Moment-Based Marketing
What if your AirPods got eyes? 👀 Apple is reportedly planning to release AirPods with built-in cameras in 2027. And while that sounds like a product update, it would point to a much bigger shift in marketing. … [Read more...] about From Personalized Marketing to Moment-Based Marketing
The Rise of the Delegated Economy
What happens when your AI doesn’t just recommend what to buy; it buys for you? For decades, marketing has operated in the attention economy. Brands competed for visibility in search results, social feeds, ads, and storefronts, all with one goal: to capture human … [Read more...] about The Rise of the Delegated Economy
The Next Ad Channel Could Be What You Wear
🧢 What if your clothes became the next ad space? AI-powered wearable technology is turning clothing into a responsive media channel. Smart fabrics can sense the environment, react to movement, and display changing colors, patterns, animations, and branded visuals. … [Read more...] about The Next Ad Channel Could Be What You Wear
The New Marketing Org Chart
The marketing org chart is getting rewritten. ✍️ For decades, marketing teams followed the same game plan. CMOs led the vision, managers handled the process, and specialists did the work. The structure made sense when every task required a separate person, … [Read more...] about The New Marketing Org Chart