For decades, marketing strategy has relied on personas. Age. Income. Lifestyle. Assumptions frozen in time. But AI is quietly changing what “understanding the customer” actually means. With Google’s new Personal Intelligence, AI can pull data from tools like Gmail, … [Read more...] about Is the future of marketing built on who people are… or what they need right now?
How The Blind Can See With AI
AI mirrors are changing how blind people experience their own appearance. … [Read more...] about How The Blind Can See With AI
What’s the Truth About AI and Marketing?
Find out by tuning into this conversation of AI and Digital Marketing brought to you by Creatica Studios™ | A Creative Agency That Digs Strategy, Content and Execution | Toronto, hosted by Osama S. … [Read more...] about What’s the Truth About AI and Marketing?
“Not Only Do I No Longer Trust You, but I Also Kind of Hate You”
👉 This is the mindset of your audience as they are retreating into smaller, familiar circles of safety and certainty. The 2026 Edelman Trust Barometer calls the response to this shift “Trust Brokering,” building trust through people and communities rather than mass … [Read more...] about “Not Only Do I No Longer Trust You, but I Also Kind of Hate You”
Are Marketers Being Replaced by AI?
The answer is NO, but our roles are evolving. With the rise of AI agents, marketers are shifting from hands-on execution to orchestrating intelligent systems. … [Read more...] about Are Marketers Being Replaced by AI?