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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

When AI Starts Listening for Consumer Context

July 11, 2026 By: admin

Could your next marketing insight come from a pair of earbuds? 🎧 Hearables are evolving beyond audio devices into AI-powered technologies capable of capturing new forms of contextual information. From voice and biometrics to facial movements and visual … [Read more...] about When AI Starts Listening for Consumer Context

When AI Competes on Personality

July 11, 2026 By: admin

What if the next AI product wins because of personality, not just intelligence? AI tools are becoming more than search boxes or productivity shortcuts. People are starting to shape AI around how they want it to talk, respond, remember, and support them. … [Read more...] about When AI Competes on Personality

From Renting AI to Building It

July 10, 2026 By: admin

What if marketers no longer had to rent expensive AI, but could own it for a fraction of the cost? 🤖💰 GLM-5.2, a new open-weight model from Z.ai is being positioned as a lower-cost alternative to the big closed AI models. The key difference is control. … [Read more...] about From Renting AI to Building It

Is AI Making Your Work Stronger?

July 10, 2026 By: admin

AI is making creation easier, but is it weakening ideas? For marketers, speed and scale have quickly become the default AI promise. … [Read more...] about Is AI Making Your Work Stronger?

The Next Wave of Consumer Insight May Not Come From Screens

July 10, 2026 By: admin

Humanoid robots could become the next recommendation engine.🤖 A New York startup called Shift is offering free apartment cleaning, but there’s a catch: workers wear cameras that record every task they perform, collecting real-world data AI companies can use to train … [Read more...] about The Next Wave of Consumer Insight May Not Come From Screens

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