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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

The Future of Celebrity Endorsements Could Be AI

November 4, 2026 By: FMI Staff

Smartphone displaying an AI-generated version of Andy Cohen in Peacock’s Your Bravoverse, alongside a question about trusting product recommendations from AI versions of celebrities.

What if your favourite celebrity could become your personal AI host? Peacock recently launched Your Bravoverse, a personalized, scrollable feed on its mobile app featuring clips from Bravo shows like The Real Housewives. … [Read more...] about The Future of Celebrity Endorsements Could Be AI

How AI Could Personalize Merchandise

November 3, 2026 By: FMI Staff

Your watch history could shape your next merch purchase. 👕 Disney has filed a patent application for a system that could use AI to generate customized character merchandise based on user inputs and data, such as past purchases or previously watched shows. … [Read more...] about How AI Could Personalize Merchandise

When AI Conversations Become Advertising

November 2, 2026 By: FMI Staff

Your next conversation with AI might be sponsored. Amazon recently announced plans for Branded Conversations through Alexa, allowing brands to participate in AI-powered shopping experiences.  … [Read more...] about When AI Conversations Become Advertising

Can We Trust Synthetic ‘Twins’ of Real People?

October 30, 2026 By: FMI Staff

Ask a large language model to respond as though it’s Microsoft co-founder and philanthropist Bill Gates and it will happily oblige. Within seconds you’ll get responses coloured by Gates’ personal interests in technology and philanthropy. … [Read more...] about Can We Trust Synthetic ‘Twins’ of Real People?

How AI Could Personalize Prices

October 26, 2026 By: FMI Staff

What If AI knew exactly how much you would pay? 💵 If you have noticed that your flight price has increased during the peak holiday season or that your burger at McDonald’s costs more during lunchtime, then you are familiar with dynamic pricing. … [Read more...] about How AI Could Personalize Prices

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ARTICLE FEED: UPDATED DAILY

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  • Aina’s smart ring has a screen, a joystick, and a mic so you can talk to AI agents
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