👉 This is the mindset of your audience as they are retreating into smaller, familiar circles of safety and certainty. The 2026 Edelman Trust Barometer calls the response to this shift “Trust Brokering,” building trust through people and communities rather than mass … [Read more...] about “Not only do I no longer trust you, but I also kind of hate you.”
Are Marketers Being Replaced by AI?
The answer is NO, but our roles are evolving. With the rise of AI agents, marketers are shifting from hands-on execution to orchestrating intelligent systems. … [Read more...] about Are Marketers Being Replaced by AI?
GEO Is Taking Over, and Here Is How You Can Keep Up
Our ‘Super List’ features Top Articles and Podcasts covering the move from SEO to Generative AI Search. The list highlights strategies, metrics, and opportunities that are shaping the future of digital marketing. … [Read more...] about GEO Is Taking Over, and Here Is How You Can Keep Up
Would You Invite a Marketer to Live in Your Home?
New products from CES 2026 showed marketers that machines are listening, observing, and engaging with your household on a deeper level than ever before and collecting your personal data. … [Read more...] about Would You Invite a Marketer to Live in Your Home?
What If the Future of Marketing Is Actually… the Past?
For years now, marketing has chased personalization, AI, AR, and hyper-targeted digital experiences. But some of today’s most compelling brand moments don’t rely on screens at all. … [Read more...] about What If the Future of Marketing Is Actually… the Past?