The Future of Stadium Marketing As consumers begin to safely re-enter stadiums for sporting events or concerts after the COVID-19 pandemic, marketers are looking forward to the opportunity as well. Stadiums have become and will continue to be a marketer's dream to … [Read more...] about The Future of Stadium Marketing
Neuromarketing and the Future of Marketing Research
Imagine you are a marketing researcher hired by a mid-sized clothing company to find out whether consumers will respond favourably to a new clothing line. Although this is a big task, you are not worried because you are able to answer this question quickly and easily … [Read more...] about Neuromarketing and the Future of Marketing Research
The Internet of Senses and the Future of E-commerce
Imagine you are purchasing a perfume as a gift for someone in your life. You visit the store, touch and inspect the bottles, smell-test the perfumes, feel their weight and size, and end up making a purchase. In this scenario, your purchase was driven by the use of … [Read more...] about The Internet of Senses and the Future of E-commerce
Why Cars are the Future of Marketing
When most people think about the next generation of vehicles, they think about self-driving cars. Driverless technology is without a doubt an exciting area of development for the future of cars. However, connected vehicles have the potential to revolutionize the … [Read more...] about Why Cars are the Future of Marketing
The Future of Marketing in Retail Banking
Financial companies that want to improve marketing performance are increasingly turning to leading-edge technologies such as artificial intelligence (AI) and augmented / virtual / mixed reality (AR / VR / MR) to improve the return on their investment. This article … [Read more...] about The Future of Marketing in Retail Banking