The future of marketing is rapidly changing. Can marketers keep up? Think about how marketing works today. Brands create messages, place them across digital channels, and try to influence what consumers discover, consider, and buy. … [Read more...] about The Three Key Themes Shaping the Future of Marketing
Has Your (Human) Agency Been Affected by Generative AI?
Before you read any further, I want you to know I'm not talking about your marketing or PR agency and how AI is upending what they do (and how they bill). I'm talking about YOU and YOUR JOB. … [Read more...] about Has Your (Human) Agency Been Affected by Generative AI?
How Social Companions Make AI Influencers More Human
Does having friends make AI influencers more human? A recent podcast from Knowledge at Wharton explores how virtual influencers become more relatable when they are seen alongside human-looking companions. … [Read more...] about How Social Companions Make AI Influencers More Human
The Growing Role of AI in the Shopping Journey
FMI read Adobe's AI Traffic Trends Report. The key takeaway? AI-referred shoppers outperform shoppers from traditional channels. The report highlights the growing role of GenAI across industries like retail, travel, and financial services. … [Read more...] about The Growing Role of AI in the Shopping Journey
Humanoid Robots Are Getting Closer to Home
The future of personal robots may be closer than you think. 🤖 Hyundai is considering making its humanoid robots available to everyday consumers through its existing dealership network, bringing personal robotics one step closer to reality. … [Read more...] about Humanoid Robots Are Getting Closer to Home