The new Adidas TRIONDA match ball for the FIFA World Cup contains embedded sensors that track movement and touch data in real time. While designed to support officiating, what if the ball became a real-time sponsorship trigger? … [Read more...] about When Every Play Becomes a Marketing Opportunity
When AI Becomes the Front Door to Your Brand
The biggest threat to your website isn't a competitor. It’s AI.🤖 For decades, marketers have fought to get consumers onto their websites. But what happens when consumers no longer need to navigate them? … [Read more...] about When AI Becomes the Front Door to Your Brand
The Real KPI for AI Marketing
What if your AI marketing isn’t failing; you’re just measuring the wrong thing? Many organizations measure AI success by how much content they can produce or how quickly they can launch campaigns. But more content does not always mean more impact. … [Read more...] about The Real KPI for AI Marketing
What If Brands Could Respond to What You See and Say?
Your next ad strategy may depend on what shoppers look at. Google’s new smart glasses use Gemini, cameras, and audio to help users understand the world around them. But for marketers, this opens up a bigger question. … [Read more...] about What If Brands Could Respond to What You See and Say?
AI Agents Could Become Every Marketer’s Research Assistant
Marketing may shift from searching for insights to receiving them. 🔎 Google’s new Information Agents point to a future where marketing organizations use AI agents as part of their everyday workflow. … [Read more...] about AI Agents Could Become Every Marketer’s Research Assistant