Meet the Future of Marketing Institute’s Summer 2026 Team! 💚 💙 We’re excited to welcome our new Marketing Specialists: Aarya Doshi, Alisha Thapar, Erika Wassilko, Matteo Iacovelli, Mehak Manzoor and Simranpreet Randhawa. … [Read more...] about Meet the FMI Summer 2026 Team!
Ultrasound Scent Tech Could Unlock a New Era of Sensory Marketing
For many people, scent is one of the strongest senses. Yet, it has remained underused in marketing due to the difficulty of producing precise, controllable smells. 👃 … [Read more...] about Ultrasound Scent Tech Could Unlock a New Era of Sensory Marketing
The Future of AI and Content Marketing and Creation
A few weeks back, FMI Associate Director, Martin Waxman, MCM, APR, got an email with what he perceived as an odd request. He was asked to take part in a Senate of Canada Transportation and Communications Committee study on AI and content, copyright and creation. … [Read more...] about The Future of AI and Content Marketing and Creation
FMI Excellence Award Winners
We’re incredibly proud to celebrate our FMI Excellence Award winners, Nashia Hussain and Simone Pimenta 👏 Through their leadership and support for others, they’ve played a major role in shaping the FMI experience. Their impact is evident in their work and in the … [Read more...] about FMI Excellence Award Winners
Are Customer Reviews Becoming AI’s Source of Truth?
As product discovery shifts from search engines to AI assistants, the question is: Where should marketers actually show up? Is it Google Reviews? Yelp? Reddit? Or somewhere we’re not even thinking about yet? The reality is, we don’t fully know. It keeps … [Read more...] about Are Customer Reviews Becoming AI’s Source of Truth?