Data shows that in the US, 35% of households own a smart speaker. It is predicted that by the year 2025, this number is expected to rise to 75%. Therefore, marketers have a big opportunity to leverage this into strategizing their next marketing goals. In this … [Read more...] about How Will Voice Search Change Marketing?
Diversity in the Metaverse: What Role Will Virtual Influencers Play?
Virtual Influencers isn’t just a pie-in-the-sky idea anymore. They are everywhere, with millions of followers from our Instagram to Metaverse. They are changing the way we perceive brands. With the advancement of technology, marketers can now create and design … [Read more...] about Diversity in the Metaverse: What Role Will Virtual Influencers Play?
Investments in Metaverse by Marketers
Metaverse is rapidly gaining popularity even before it has been completely launched. This has led to CMOs thinking about strategies to market their brands and products in this digital environment before it exists. They have already started investing in metaverse-like … [Read more...] about Investments in Metaverse by Marketers
A Guide on How to Design a Strategy For AI Marketing
One of the most important trends in the future of marketing is Artificial Intelligence. Proficient Market Insights predict that the Global Artificial Intelligence market is expected to grow at a CAGR of 29.6% during the forecast period 2022-2028. By using AI … [Read more...] about A Guide on How to Design a Strategy For AI Marketing
The Future of Advertising is Personal
AI is a part of everything we do, whether we are aware of it or not. We use facial recognition or voice recognition, or biometrics when we open our smart devices. We go through Amazon’s personalized recommendations when we shop online. We rely on Google Maps or Apple … [Read more...] about The Future of Advertising is Personal