AI shopping agents don’t respond to persuasion. They respond to signals. 🛍️ For decades, marketers used scarcity, urgency, and discounts to influence purchase decisions. But AI shopping agents do not shop like people. … [Read more...] about When AI Agents Shop, Persuasion Takes a Back Seat
How AI Agents Could Transform the Customer Journey
AI agents might become your new customers. 👀 Think about the last time you bought something online. You probably searched, compared reviews, checked prices, and then made a decision. But that process is starting to change. … [Read more...] about How AI Agents Could Transform the Customer Journey
From Ads to Worlds: How AI Could Redefine Brand Experiences
Are marketers moving from campaigns to experiential worlds? What will it take to attract customers to these experiences and encourage them stay? Google’s Project Genie 3 wants to make building interactive digital environments as easy as crafting a prompt. … [Read more...] about From Ads to Worlds: How AI Could Redefine Brand Experiences
5 Must-Listen Marketing + AI Podcasts for Marketers
Marketing is changing fast, and AI is at the center of that change. That is why the Future of Marketing Institute has curated a Spotify podcast playlist. Each week, we feature a smart, practical conversation at the intersection of marketing, AI, strategy, and … [Read more...] about 5 Must-Listen Marketing + AI Podcasts for Marketers
Meet the FMI Summer 2026 Team!
Meet the Future of Marketing Institute’s Summer 2026 Team! 💚 💙 We’re excited to welcome our new Marketing Specialists: Aarya Doshi, Alisha Thapar, Erika Wassilko, Matteo Iacovelli, Mehak Manzoor and Simranpreet Randhawa. … [Read more...] about Meet the FMI Summer 2026 Team!