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Future of Marketing Institute

FOMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

The Ultimate Guide to Virtual Reality Marketing in 2022

May 16, 2022 By: FOMI Staff

No longer is virtual reality (VR) a far-off, science-fiction fantasy. Brands are now adopting the technology into their marketing practices. Industries like tourism and retail use VR to render 3D models of their services, while the entertainment industry uses the … [Read more...] about The Ultimate Guide to Virtual Reality Marketing in 2022

Fixing Social Media Requires a New Approach

May 11, 2022 By: Dr. Louis Rosenberg

As a toddler you surely dropped a toy and watched it fall to the ground. Do that many times and your brain generalizes the phenomenon, building an accurate mental model of gravity. That model has allowed you to successfully navigate your world, not once jumping to your … [Read more...] about Fixing Social Media Requires a New Approach

What Marketing in the Metaverse Will Look Like

May 9, 2022 By: FOMI Staff

To some, the metaverse is the next evolution of the internet: an open, engaging, 3D, shared digital space in which users will work, play, shop, and exist. Others consider the term a buzzword—just another trendy concept that will never come to fruition. Regardless of … [Read more...] about What Marketing in the Metaverse Will Look Like

The Future of Digital Smell in Marketing

May 2, 2022 By: Anastasia Filimonenko & David Rice

Imagine you are sitting in a cozy armchair in front of your TV set, and you suddenly see a commercial about your favorite brand’s new collection of scented candles. You hear a velvety voice in the commercial that tells you the new offerings, and then a subtle smell of … [Read more...] about The Future of Digital Smell in Marketing

The Future of Shopping: Here’s What Retail Will Look Like in 2030

May 2, 2022 By: FOMI Staff

Consumer trends and demands are constantly shifting, but the pandemic has boosted these changes into overdrive. Advancements in interactive technology are allowing brands to keep up with this rapid evolution.  By 2030, the shopping scene will see drastic changes in … [Read more...] about The Future of Shopping: Here’s What Retail Will Look Like in 2030

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ARTICLE FEED: UPDATED DAILY

  • The new rules of digital engagement: what does contextual advertising 3.0 look like?
    Published on: 2022-05-20
  • Why User Consent and First-Party Data are Vital to the Future of Advertising - ExchangeWire.com
    Published on: 2022-05-20
  • The 3 Biggest Challenges to Marketing in the Metaverse
    Published on: 2022-05-20
  • How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands
    Published on: 2022-05-20
  • Artificial Intelligence Chatbots And The Future Of Marketing - E-Crypto News
    Published on: 2022-05-19
  • Council Post: The Future Of Creativity In Advertising Is AI (For Real This Time)
    Published on: 2022-05-19
  • Augmented Reality: The Real Game-Changer for Influencer Marketing
    Published on: 2022-05-19
  • Council Post: A Giant Leap For Advertising Kind: How The Metaverse Could Lead To A Next-Gen Brand Experience
    Published on: 2022-05-19

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