At Google’s recent tech summit, the company unveiled its next-gen agentic AI tool: Project Astra.
In a demo video, Astra seamlessly:
- Recognizes a broken bike part
- Searches online for a match
- Places a call to a local shop
- Orders a replacement.
All without human input.
This isn’t just a cool feature. It’s a shift in how purchasing decisions are made.
If AI agents like Astra start making buying decisions for us… Can brands pay to be the default choice?
What does marketing look like when AI makes the final call?
The future of advertising may not be about persuasion but pre-selection.
Video Credits → https://lnkd.in/gkvfnAxu