Think about shopping online. You see a great product in a video, but then you have to pause, open a new tab, and desperately search for where to buy it. … [Read more...] about The Future of Selling Is the End of Searching
What Your Mood Board Tells AI About You
What happens when you give ChatGPT a mood board and ask it to interpret the person behind it? At FMI, we ran this revealing experiment. … [Read more...] about What Your Mood Board Tells AI About You
When Your AI Assistant’s Next Question Is Paid For
Amazon just launched Rufus, an AI shopping assistant trained on product data, reviews, and customer habits. You ask it a question, and it gives you a clear, helpful response. … [Read more...] about When Your AI Assistant’s Next Question Is Paid For
Christine Tang Joins FMI Advisory Board
The Future of Marketing Institute is delighted to announce that Christine Tang has joined our Advisory Board. … [Read more...] about Christine Tang Joins FMI Advisory Board
Your Smart TV Might Be Watching You
Most people think they are watching their TV, but in 2025, their TV might be watching them back. … [Read more...] about Your Smart TV Might Be Watching You