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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

AI Is Becoming An Ecosystem: Insights from McKinsey

November 11, 2025 By: admin

Illustration showing a connected network of diverse people, with text reading 'AI is becoming an ecosystem'.

What happens when systems stop waiting for human input and start talking to each other? … [Read more...] about AI Is Becoming An Ecosystem: Insights from McKinsey

What If Your AI-Made Logo Isn’t Yours?

November 7, 2025 By: admin

A human hand draws a gold logo on a tablet with a stylus while, on a second tablet, a robotic hand generates the same logo. Green code rises from the AI side, highlighting the contrast between human design and machine creation.

You might own your brand’s logo… but what if AI helped make it? Who owns it then? Take Adobe Firefly, for example. … [Read more...] about What If Your AI-Made Logo Isn’t Yours?

How Virgin Voyages Is Redefining Marketing with AI Agents

November 3, 2025 By: admin

A modern office where humans and humanoid robots collaborate on digital marketing projects, surrounded by futuristic holographic screens displaying analytics and data visualizations.

Imagine walking into work and finding out your new coworker is… an AI agent. That’s the reality for Virgin Voyages. … [Read more...] about How Virgin Voyages Is Redefining Marketing with AI Agents

Your Next Ad Can Be Ready in Under 60 Seconds

October 31, 2025 By: admin

A digital-style magazine ad for the Future of Marketing Magazine featuring a glowing brain on a computer screen. The headline reads “Cutting-Edge Insights. Zero Cost.” with text inviting readers to stay ahead with authoritative marketing knowledge.

Google Labs just launched Pomelli, an AI tool that creates on-brand advertising campaign images from just a website URL. … [Read more...] about Your Next Ad Can Be Ready in Under 60 Seconds

What If AI Could Predict What You’ll Buy Next?

October 27, 2025 By: admin

A person working on a laptop with a digital interface displaying “SSR” surrounded by icons for analytics, sentiment analysis, data collection, and predictive insights.

AI can predict what people would buy with 90% of human accuracy. The ETH Zürich and University of Mannheim study used 9,300 real survey responses, without conducting a single human survey. … [Read more...] about What If AI Could Predict What You’ll Buy Next?

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