Three years ago, ChatGPT was born. It amazed the world and ignited unprecedented investment and excitement in AI. … [Read more...] about Why Dismissing AI Output as ‘Slop’ is Becoming an Enterprise Risk
When Ragebait Becomes a Growth Strategy
“𝗥𝗮𝗴𝗲𝗯𝗮𝗶𝘁” was just named Oxford’s Word of the Year, and it says more about the future of marketing than we think. … [Read more...] about When Ragebait Becomes a Growth Strategy
How Synthetic Data Predicts Consumer Behaviour
Synthetic data is changing how marketers test ideas and make decisions. … [Read more...] about How Synthetic Data Predicts Consumer Behaviour
The Future of Selling Is the End of Searching
Think about shopping online. You see a great product in a video, but then you have to pause, open a new tab, and desperately search for where to buy it. … [Read more...] about The Future of Selling Is the End of Searching
What Your Mood Board Tells AI About You
What happens when you give ChatGPT a mood board and ask it to interpret the person behind it? At FMI, we ran this revealing experiment. … [Read more...] about What Your Mood Board Tells AI About You