Amazon just launched Rufus, an AI shopping assistant trained on product data, reviews, and customer habits. You ask it a question, and it gives you a clear, helpful response. … [Read more...] about When Your AI Assistant’s Next Question Is Paid For
Christine Tang Joins FMI Advisory Board
The Future of Marketing Institute is delighted to announce that Christine Tang has joined our Advisory Board. … [Read more...] about Christine Tang Joins FMI Advisory Board
Your Smart TV Might Be Watching You
Most people think they are watching their TV, but in 2025, their TV might be watching them back. … [Read more...] about Your Smart TV Might Be Watching You
How Marketers Learn from the Devices You Wear
Marketers already know more about you than you think, and wearables are about to take that to the next level. … [Read more...] about How Marketers Learn from the Devices You Wear
AI Is Becoming An Ecosystem: Insights from McKinsey
What happens when systems stop waiting for human input and start talking to each other? … [Read more...] about AI Is Becoming An Ecosystem: Insights from McKinsey