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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Would You Negotiate A Brand Deal With A Bot?

June 4, 2025 By: FMI Staff

We’re entering a new era of creator-brand dynamics—driven by automation.

It might not be hypothetical anymore. AI agents like Gia (GRIN) and Charlie (Tano) are stepping into the influencer world as virtual middlemen between brands and creators. From handling outreach, negotiating rates, and even persuading hesitant creators, these … [Read more...] about Would You Negotiate A Brand Deal With A Bot?

Are We Entering The AI Era Of E-commerce?

June 2, 2025 By: FMI Staff

Are we entering the AI era of e-commerce?

With Shopify’s new AI Store Builder, you can type in your brand’s vision — and boom: a fully functional store appears, complete with copy, layout, and imagery. This marks a shift from creation to curation: Faster launches: test, iterate, and go live in record … [Read more...] about Are We Entering The AI Era Of E-commerce?

Did Your Brand Just Get Skipped By Google’s AI Shopper?

May 30, 2025 By: FMI Staff

At Google’s recent tech summit, the company unveiled its next-gen agentic AI tool: Project Astra. In a demo video, Astra seamlessly: Recognizes a broken bike part Searches online for a match Places a call to a local shop Orders a replacement. All … [Read more...] about Did Your Brand Just Get Skipped By Google’s AI Shopper?

The age of AI persuasion has begun

May 30, 2025 By: FMI Staff

From selling products to shaping beliefs, generative AI could become the most persuasive technology in history.

A new Nature Human Behaviour study found that GPT-4 outperformed human opponents in debates 64.4% of the time when given basic demographic information such as age and gender. This raises an important question: What happens when AI goes beyond knowing us and uses the … [Read more...] about The age of AI persuasion has begun

Wearable AI Memory: Marketers Never Forget

May 27, 2025 By: FMI Staff

AI wearable memory products are small and discreet devices that capture a word-perfect recollection of your day.

What if a small wearable device remembered every conversation you've had? Everything you say, from an offhand comment to a friend about needing new sneakers to your frustration at a slow checkout experience, would be recorded and preserved for all time. With the … [Read more...] about Wearable AI Memory: Marketers Never Forget

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