Search isn’t broken - but it’s evolving. AI tools like ChatGPT are trained on Reddit threads, not ad copy. That means your brand’s visibility now depends on community credibility. It’s not SEO. It’s 𝗚𝗘𝗢: Generative Engine Optimization. If you’re in Reddit threads, … [Read more...] about Brands With Reddit Credibility Dominate AI Rankings
The Cognitive Migration: How AI is Reshaping Human Work, Meaning and Values
Throughout history, human beings have been on the move. When glaciers advanced, when rivers dried up, when cities fell ... people migrated to survive. Whether across deserts, mountains or oceans, their journeys were often painful, but necessary. Today, we're facing a … [Read more...] about The Cognitive Migration: How AI is Reshaping Human Work, Meaning and Values
FMI is proud to celebrate our 200th curated podcast episode!
Each month, our team reviews dozens of marketing podcasts to uncover the most thought-provoking conversations from across the globe. Every episode is handpicked to spotlight bold ideas and practical insights into the future of marketing. Our curated podcasts present … [Read more...] about FMI is proud to celebrate our 200th curated podcast episode!
AI Is Your New Brand Manager
But here’s the catch…it listens to something called a system prompt. 💬 Follow our LinkedIn post here to discover how these hidden instructions shape your brand’s voice, values, and visibility in the age of AI. … [Read more...] about AI Is Your New Brand Manager
Where The Eyes Go, The Ads Follow
Dentsu is taking shopper insights to the next level by integrating real-world eye-tracking data into its media planning tool, CCS. The goal? To help brands understand what kinds of retail ads catch the eye of customers. This type of innovation reframes the role … [Read more...] about Where The Eyes Go, The Ads Follow