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Some of the Fastest-Growing Creators Aren’t Human at All
Virtual personalities like Xania Monet are attracting followers, brand deals, and fan communities built entirely on synthetic identity. … [Read more...] about Some of the Fastest-Growing Creators Aren’t Human at All
Why Dismissing AI Output as ‘Slop’ is Becoming an Enterprise Risk
Three years ago, ChatGPT was born. It amazed the world and ignited unprecedented investment and excitement in AI. … [Read more...] about Why Dismissing AI Output as ‘Slop’ is Becoming an Enterprise Risk
When Ragebait Becomes a Growth Strategy
“𝗥𝗮𝗴𝗲𝗯𝗮𝗶𝘁” was just named Oxford’s Word of the Year, and it says more about the future of marketing than we think. … [Read more...] about When Ragebait Becomes a Growth Strategy
How Synthetic Data Predicts Consumer Behaviour
Synthetic data is changing how marketers test ideas and make decisions. … [Read more...] about How Synthetic Data Predicts Consumer Behaviour