AI can predict what people would buy with 90% of human accuracy. The ETH Zürich and University of Mannheim study used 9,300 real survey responses, without conducting a single human survey. … [Read more...] about What If AI Could Predict What You’ll Buy Next?
What If Ads Didn’t Feel Like Ads?
Duolingo is bringing that idea to life with its new “Duolingo Ads” platform, which integrates branded content directly into the app using its well-known characters. … [Read more...] about What If Ads Didn’t Feel Like Ads?
How Starbucks Uses AI-Driven Inventory to Fuel Smarter Promotions
What if your Starbucks promotions were driven by what’s sitting in the backroom? Starbucks is using AI to scan and count inventory across stores, boosting efficiency by automating what used to be manual shelf checks. … [Read more...] about How Starbucks Uses AI-Driven Inventory to Fuel Smarter Promotions
GEO Is Taking Over, and Here’s How You Can Keep Up
Our ‘Super List’ features Top Articles and Podcasts covering the move from SEO to Generative AI Search. The list highlights strategies, metrics, and opportunities that are shaping the future of digital marketing. … [Read more...] about GEO Is Taking Over, and Here’s How You Can Keep Up
Mixed Reality Took Flight, and the Seahawks Gave It Wings
The Seattle Seahawks recently debuted mixed reality at Lumen Field, featuring a giant digital version of their mascot, Taima, flying over the stadium in real-time. … [Read more...] about Mixed Reality Took Flight, and the Seahawks Gave It Wings