🗑️Did you know? Almost 92 million tons of clothes end up in a landfill annually! A major contributor is the influencers who persuade consumers to purchase these garments in the first place. As influencers’ impact on purchasing behaviour grows, so does the volume of … [Read more...] about How AR Can Minimize Fashion Waste
Set a Destination for Advertisement Central!
Ford Motor Company recently announced its patent application to bring in-car advertising to drivers. It works by using data such as driving conditions, location, speed, etc., and turns it into ads via the in-car systems. We believe that this advertising approach … [Read more...] about Set a Destination for Advertisement Central!
A Million Friends, Endless Advertising Opportunities
A wild social network, SocialAI, recently launched. It's like Twitter, but you're the only user, and millions of bots respond as if they're real. We gave it a try, and it’s pretty surreal. The instant you post, you see dozens of realistic responses from the … [Read more...] about A Million Friends, Endless Advertising Opportunities
Who Do You Think You’re Talking To? The Rise of AI Avatars
🥱Feeling Zoom fatigue? Soon, there may be a solution. Zoom is working on the ability to generate videos of digital clone avatars, with the ultimate goal of a digital twin that can take your video calls for you. While this sounds perfect for direct marketers, there’s … [Read more...] about Who Do You Think You’re Talking To? The Rise of AI Avatars
Eye See You: How Meta’s AR Glasses Could Power Personalized Marketing!
👓 Meta recently released its AR smart glasses and users are already experimenting with the technology! One experiment, in particular, raises both excitement and concern… Two Harvard students used Meta’s AR smart glasses to create a tool to instantly identify … [Read more...] about Eye See You: How Meta’s AR Glasses Could Power Personalized Marketing!