Every semester, the Future of Marketing Institute selects a new group of bright and talented Schulich students to join the FMI team. We’re excited to welcome our new Marketing Specialists: Asima Samam, Avreet Bains, Mazhar Hosseiny, Rikesh A. and JoJo Zhang. And … [Read more...] about Meet the FMI Winter 2026 Team!
In-Store Shopping Just Went Digital
We brought stores to the internet... are we now doing the opposite? … [Read more...] about In-Store Shopping Just Went Digital
Some of the Fastest-Growing Creators Aren’t Human at All
Virtual personalities like Xania Monet are attracting followers, brand deals, and fan communities built entirely on synthetic identity. … [Read more...] about Some of the Fastest-Growing Creators Aren’t Human at All
Why Dismissing AI Output as ‘Slop’ is Becoming an Enterprise Risk
Three years ago, ChatGPT was born. It amazed the world and ignited unprecedented investment and excitement in AI. … [Read more...] about Why Dismissing AI Output as ‘Slop’ is Becoming an Enterprise Risk
When Ragebait Becomes a Growth Strategy
“𝗥𝗮𝗴𝗲𝗯𝗮𝗶𝘁” was just named Oxford’s Word of the Year, and it says more about the future of marketing than we think. … [Read more...] about When Ragebait Becomes a Growth Strategy