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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Christine Tang Joins FMI Advisory Board

November 20, 2025 By: admin

Headshot of Christine Tang

The Future of Marketing Institute is delighted to announce that Christine Tang has joined our Advisory Board. … [Read more...] about Christine Tang Joins FMI Advisory Board

Your Smart TV Might Be Watching You

November 20, 2025 By: admin

Dim, modern living room at night with a wall-mounted smart TV displaying a glowing blue eye. The dark, quiet setting and watchful image evoke the feeling of entertainment turning into surveillance.

Most people think they are watching their TV, but in 2025, their TV might be watching them back. … [Read more...] about Your Smart TV Might Be Watching You

How Marketers Learn from the Devices You Wear

November 15, 2025 By: admin

A person in a suit holds out their hand as smartwatches, AR glasses, fitness bands, and other futuristic wearables float above it in a digital halo. At the center, a glowing eye-shaped interface symbolizes constant data tracking and surveillance in a hyper-connected world.

Marketers already know more about you than you think, and wearables are about to take that to the next level. … [Read more...] about How Marketers Learn from the Devices You Wear

AI Is Becoming An Ecosystem: Insights from McKinsey

November 11, 2025 By: admin

Illustration showing a connected network of diverse people, with text reading 'AI is becoming an ecosystem'.

What happens when systems stop waiting for human input and start talking to each other? … [Read more...] about AI Is Becoming An Ecosystem: Insights from McKinsey

What If Your AI-Made Logo Isn’t Yours?

November 7, 2025 By: admin

A human hand draws a gold logo on a tablet with a stylus while, on a second tablet, a robotic hand generates the same logo. Green code rises from the AI side, highlighting the contrast between human design and machine creation.

You might own your brand’s logo… but what if AI helped make it? Who owns it then? Take Adobe Firefly, for example. … [Read more...] about What If Your AI-Made Logo Isn’t Yours?

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