Marketers have always used clicks to measure website performance. However, AI-generated search results, aka โzero-click searchesโ, mean customer discovery often ends without a single website click. This gives marketers a new target audience: LLM algorithms that … [Read more...] about ๐๐ผ๐ ๐๐ ๐ถ๐ ๐ฆ๐๐ฒ๐ฎ๐น๐ถ๐ป๐ด ๐ฌ๐ผ๐๐ฟ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐๐น๐ถ๐ฐ๐ธ๐
๐๐ก๐ ๐ ๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐ง๐๐ฉ๐๐ก๐๐ญ ๐๐๐ฌ? ๐๐จ๐ฎ ๐๐๐๐ซ๐ข๐ง๐ ๐๐ก๐๐ฆ
Snap Inc. has launched its new generative AI lens, letting users create custom filters from prompts. With a simple descriptive sentence, users can experiment with new outfits and looks. But what if brands could add their own products and logos to this feature? … [Read more...] about ๐๐ก๐ ๐ ๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐ง๐๐ฉ๐๐ก๐๐ญ ๐๐๐ฌ? ๐๐จ๐ฎ ๐๐๐๐ซ๐ข๐ง๐ ๐๐ก๐๐ฆ
Meet the Future of Marketing Instituteโs Fall 2025 Team
The Future of Marketing Institute is pleased to welcome our newest team of Marketing Specialists: Afif Fiyadh, Ali El-Komy, Nashia Hussain, Rawan Al-Atout, and Simone Pimenta. And we'd like to congratulate our recently promoted Managers. … [Read more...] about Meet the Future of Marketing Instituteโs Fall 2025 Team
What’s On Our Radar?
The Future of Marketing Institute is more than a research think tank. We're a community. And we keep in regular contact with past and current interns. Each summer, we host a reunion where we come together to catch up and of course, talk about the future. … [Read more...] about What’s On Our Radar?
AI Is Listening, Hereโs How Itโs Changing Consumer Targeting
As marketers, weโre driven by data lust. We crave information that reveals who people are and what they want. So, what if a device captured every word you spoke? Meet Bee: an AI-powered wearable that listens to your conversations, generates summaries, to-dos, and … [Read more...] about AI Is Listening, Hereโs How Itโs Changing Consumer Targeting