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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Marketing Will Get A Lot More Personal. Thanks To AR

June 13, 2025 By: FMI Staff

5 Data Signals Powering The Future Of Marketing

Follow our LinkedIn post here to see 5 powerful ways AR glasses and the data they capture will reshape the future of marketing. … [Read more...] about Marketing Will Get A Lot More Personal. Thanks To AR

Your Next Ad Could Be In A Bestseller

June 12, 2025 By: FMI Staff

This isn’t just storytelling— it’s story-living.

A new chapter is quietly beginning. Singapore’s National Library Board is piloting AR-enhanced novels using Snap Inc. Spectacles, a type of AR glasses that let readers hear creaking floors or see ghostly visuals shimmer off the page. This isn’t just … [Read more...] about Your Next Ad Could Be In A Bestseller

The Avatar Era Is Here

June 9, 2025 By: FMI Staff

Virtual influencers are no longer a novelty. They're becoming a powerful presence in today’s digital landscape.

Virtual influencers are no longer a novelty. They're becoming a powerful presence in today’s digital landscape. A recent YouTube report revealed that views of Virtual Influencer content have climbed from 20 billion in 2020 to over 50 billion today. From GTA … [Read more...] about The Avatar Era Is Here

Autonomous Marketing In Action: From Post To Promo

June 6, 2025 By: FMI Staff

Coca-Cola Reached 828K Fast Food Fans… Without Lifting a Finger.

Coca-Cola Reached 828K Fast Food Fans… Without Lifting a Finger. What if an AI agent could run your next campaign entirely on its own? Learn more about it in our LinkedIn post here to see how it worked and the big question marketers now face. … [Read more...] about Autonomous Marketing In Action: From Post To Promo

Would You Negotiate A Brand Deal With A Bot?

June 4, 2025 By: FMI Staff

We’re entering a new era of creator-brand dynamics—driven by automation.

It might not be hypothetical anymore. AI agents like Gia (GRIN) and Charlie (Tano) are stepping into the influencer world as virtual middlemen between brands and creators. From handling outreach, negotiating rates, and even persuading hesitant creators, these … [Read more...] about Would You Negotiate A Brand Deal With A Bot?

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ARTICLE FEED: UPDATED DAILY

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