A new Nature Human Behaviour study found that GPT-4 outperformed human opponents in debates 64.4% of the time when given basic demographic information such as age and gender.
This raises an important question: What happens when AI goes beyond knowing us and uses the information it collects to convince us?
From selling products to shaping beliefs, generative AI could become the most persuasive technology in history. Louis Rosenberg, CEO of Unanimous AI, warns that AI-powered agents may soon become ever-present companions on screens, in glasses, and our homes. Analyzing our behaviour to influence decisions more effectively.
Potentially leading to a shift from personalized ads to personalized persuasion—and marketers might not be ready. How will this reshape marketing’s ethics, strategies, and boundaries? Drop your thoughts in the comments!
Visit the link here for more information on the conversational persuasiveness of GPT-4.