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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

FORM’s AR Swim Goggles Aren’t Just For Athletes Anymore.

July 25, 2025 By: FMI Staff

These goggles capture real-time biometric insights like heart rate and blood pressure underwater, providing valuable data on athlete performance.

They're a powerful data source for marketers. These goggles capture real-time biometric insights like heart rate and blood pressure underwater, providing valuable data on athlete performance. But it goes deeper than that. AR wearables like FORM’s goggles … [Read more...] about FORM’s AR Swim Goggles Aren’t Just For Athletes Anymore.

Marketers Take Note: New Deepfake Laws Incoming

July 22, 2025 By: FMI Staff

Denmark is proposing bold new copyright laws that give citizens ownership of their bodies, voices, and faces.

Denmark is proposing bold new copyright laws that give citizens ownership of their bodies, voices, and faces. This new set of laws was designed to target AI-generated deepfakes, specifically “realistic, digitally generated imitations” that can be misleading. Under … [Read more...] about Marketers Take Note: New Deepfake Laws Incoming

AI Band Gets Over 900K Listeners And No Humans Involved

July 19, 2025 By: FMI Staff

The Velvet Sundown is gaining traction on Spotify with over 900,000 monthly listeners, but here’s the plot twist

The Velvet Sundown is gaining traction on Spotify with over 900,000 monthly listeners, but here’s the plot twist: - No live shows. - No interviews. - No human creators Their music, band image, and vibe? Likely all AI-generated. And it’s being surfaced by … [Read more...] about AI Band Gets Over 900K Listeners And No Humans Involved

Introducing ChatGPT Agent – A Major Leap In AI Task Automation

July 18, 2025 By: FMI Staff

With its agentic capabilities, ChatGPT’s newest tool can now bridge the gap between research and execution, performing actions autonomously

With its agentic capabilities, ChatGPT’s newest tool can now bridge the gap between research and execution, performing actions autonomously. The AI agent can think, click, code, buy, book, and build slide decks, while adapting to inputs mid-task. Bringing together … [Read more...] about Introducing ChatGPT Agent – A Major Leap In AI Task Automation

Should Brands Charge AI Bots For Access?

July 17, 2025 By: FMI Staff

AI crawlers are quietly scanning your site.

AI crawlers are quietly scanning your site. Pulling product details, blog content, and even your brand voice to train the next generation of chatbots. Now, some publishers are fighting back with a new model: pay-per-crawl. For marketers, this shift poses a real … [Read more...] about Should Brands Charge AI Bots For Access?

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