Imagine walking into work and finding out your new coworker is… an AI agent. That’s the reality for Virgin Voyages.
The firm is using Google’s new Gemini Enterprise to run 50 AI agents powering its personalized marketing strategies.
From “Email Ellie,” who customizes every email, to “Landing Page Larry,” who designs unique landing pages for each visitor, this is a glimpse into how AI is reshaping marketing teams.
According to McKinsey, personalized marketing strategies like this drive performance and can increase revenue by 40%. This is a signal that the future of marketing will be powered by data, creativity, and intelligent automation working hand in hand.
The question isn’t if AI will join your marketing team, it’s when.