Duolingo is bringing that idea to life with its new “Duolingo Ads” platform, which integrates branded content directly into the app using its well-known characters.
Early testing achieved video completion rates of up to 96%, showing users were genuinely engaged rather than skipping or closing out.
The next wave of advertising may not be about capturing attention, but about meeting it where it already exists.
For more information, check out this article: Duolingo on Launching Ad Platform Led by Cast of Familiar Faces.