For years now, marketing has chased personalization, AI, AR, and hyper-targeted digital experiences. But some of today’s most compelling brand moments don’t rely on screens at all. … [Read more...] about What If the Future of Marketing Is Actually… the Past?
AI Wearables Blur Research and Surveillance
What happens when AI remembers your customers’ lives better than you do? AI wearables now passively record not only data but also experiences, memories, and actions. … [Read more...] about AI Wearables Blur Research and Surveillance
Can Marketing Compete With AI Trust?
Can your marketing compete with an AI whispering to your customers, "Trust me"? … [Read more...] about Can Marketing Compete With AI Trust?
Google AI Now Targets Based on User Intent
Ever feel like Google should understand what you mean when you’re searching for something, not just serve up a generic summary or retargeted links? … [Read more...] about Google AI Now Targets Based on User Intent
Meet the FMI Winter 2026 Team!
Every semester, the Future of Marketing Institute selects a new group of bright and talented Schulich students to join the FMI team. We’re excited to welcome our new Marketing Specialists: Asima Samam, Avreet Bains, Mazhar Hosseiny, Rikesh A. and JoJo Zhang. And … [Read more...] about Meet the FMI Winter 2026 Team!