What if your Starbucks promotions were driven by what’s sitting in the backroom?
Starbucks is using AI to scan and count inventory across stores, boosting efficiency by automating what used to be manual shelf checks.
But this data can also drive efficient, real-time promotions. In-store digital boards, loyalty offers, and in-app recommendations could all change based on inventory.
Too many breakfast sandwiches?
In-store digital boards push them during the morning rush.
Oat milk running low?
The featured drink updates to a classic latte instead.
This could mark a new era where AI connects operations and marketing to power smarter business decisions.
What do you think? Is this the future of retail marketing?