📣 Great new report just published by Lee Rainie and Elon University on the impact of artificial intelligence by 2040. This report is full of predictions about the impact of AI on marketing and advertising. Here is a summary of the implications: ✅ Increased … [Read more...] about Experts Imagine the Impact of Artificial Intelligence by 2040
Being Nice to Chatbots Pays Off
🤝 Be nice to your AI! According to recent research from Cornell University, large language models (LLMs) tend to give better answers if we treat them with respect. On the other hand, if our prompts are rude, LLMs tend to have bias or even make mistakes in their … [Read more...] about Being Nice to Chatbots Pays Off
Is the Future of Marketing Intergenerational?
Think of the last ad you saw. Chances are that that ad was targeted towards consumers under the age of 40. Why is that so commonly the case despite data showing older Americans will soon have more purchasing power than 20-to-34-year-olds? 💰 Ageism persists in … [Read more...] about Is the Future of Marketing Intergenerational?
Dentsu’s 6 Emerging Themes from CES 2024
🤔Maybe Disruption isn't the answer. dentsu's latest report explores the six emerging themes from CES 2024, including: 🛋️How Disruption Doesn't Always Win We tend to get excited about disruptive tech, but it often relies on consumers changing their behaviour or … [Read more...] about Dentsu’s 6 Emerging Themes from CES 2024
Adobe is Tackling Bias in Image AI Tools
💡The inclusive AI you’ve been waiting for is on the way! Adobe has filed a patent application for a "debiasing image to image translation model" to offset the lack of minority attributes in AI training data. The software would oversample images with images of … [Read more...] about Adobe is Tackling Bias in Image AI Tools