🤔Maybe Disruption isn’t the answer.
dentsu‘s latest report explores the six emerging themes from CES 2024, including:
🛋️How Disruption Doesn’t Always Win
We tend to get excited about disruptive tech, but it often relies on consumers changing their behaviour or routines. But instead, marketers should seek to understand consumer behaviours better.
🔗Mixed Reality
AR and VR are quickly entering the mainstream, but marketers should use these technologies to build value rather than using new technology for the sake of it.
⚡Connected Living
As homes become more “smart,” consumers are seeking safety and privacy above utility.
Check out the report to learn more! 👇
Free download, 23 pages – https://bit.ly/49tCKlt