Think of the last ad you saw.
Chances are that that ad was targeted towards consumers under the age of 40. Why is that so commonly the case despite data showing older Americans will soon have more purchasing power than 20-to-34-year-olds? 💰
Ageism persists in advertising, possibly due to younger ad creators, which stereotypes older adults and reinforces negative biases against them.
Some brands have countered this and have, as a result, become ageless brands; remember Gillette’s Handle with Care campaign or Nike’s Unlimited Youth campaign? 🚴♀️
Therefore, to remain competitive in a rapidly evolving consumer landscape, marketers must adopt a “post-generational” mindset.
What do you think about advertising’s portrayal of older adults?
You can take a read through the full article here.