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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Being Nice to Chatbots Pays Off

March 4, 2024 By: FMI Staff

🤝 Be nice to your AI!

According to recent research from Cornell University, large language models (LLMs) tend to give better answers if we treat them with respect. On the other hand, if our prompts are rude, LLMs tend to have bias or even make mistakes in their responses.

It seems that marketers need to develop a new soft skill in communicating with AI!

Marketers should also think about how to build good relationships with AI to work well together, almost like business partners. In the future, a good relationship with AI could help marketers brainstorm ideas or make better business decisions.

You can take a read through the full article here.

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