AI is changing the way we shop! Capgemini's latest report explores the top 5 trends consumers care most about, including: š¤Generative AI in shopping: Generative AI is revolutionizing shopping by enhancing user experience and influencing purchasing decisions. … [Read more...] about Capgemini’s 2024 Consumer Behaviour Report
Apple Develops AI to Understand Screen Context
šØāš³Ā Apple's cooking up something cool! It's called ReALM (Reference Resolution As Language Modeling) and it is set to change voice assistant interactions forever by offering more natural and context-aware experiences. š”Ā For marketers, this means a significant … [Read more...] about Apple Develops AI to Understand Screen Context
FMI Staff Members Win Best Use of Data Award
With immense pride and joy, we at the Future of Marketing Institute (FMI) extend our heartiest congratulations to our Marketing Specialists, Mallika MansuriĀ andĀ Ensiyah Syed. As valued members of our FMI family and theĀ Schulich School of Business - York University, … [Read more...] about FMI Staff Members Win Best Use of Data Award
Perplexity Will Begin Placing Ads
Is Gen AI search replacing SEO? In addition to answering users' queries like ChatGPT, Perplexity, a generative AI search engine, also suggests related questions.Ā Despite promoting an ad-free search experience, advertising was always part of Perplexity's business … [Read more...] about Perplexity Will Begin Placing Ads
Apple Wants to Track your Health Data
AppleĀ Wants to Know How You Feel, and They Might Have the Tech to Find Out! Apple has filed a patent for a wearable health-tracking headband that can track things like mood indicators, facial expressions, changes in blood pressure, and more. This data could be … [Read more...] about Apple Wants to Track your Health Data