👨🍳 Apple’s cooking up something cool!
It’s called ReALM (Reference Resolution As Language Modeling) and it is set to change voice assistant interactions forever by offering more natural and context-aware experiences.
💡 For marketers, this means a significant shift in how we engage with consumers.
🗣 With ReALM’s ability to understand ambiguous references and on-screen entities, we can expect more personalized recommendations, increased user engagement, and enhanced opportunities for voice search optimization.
The future of marketing with AI looks promising, and we’re excited to see how brands will use this technology to create more immersive and impactful experiences for their audiences.
You can take a read through the full article here.