AI is changing the way we shop!
Capgemini‘s latest report explores the top 5 trends consumers care most about, including:
š¤Generative AI in shopping:
Generative AI is revolutionizing shopping by enhancing user experience and influencing purchasing decisions. About 20% of consumers have already used AI tools like ChatGPT for shopping. Many of these consumers, particularly among younger demographics, have followed through on AI-generated shopping recommendations.
šThe environmental and social impacts of purchases:
Today’s consumers are more sustainability-conscious, demanding transparency about product origins and business practices. Around 60% of consumers expect brands to actively participate in educating them on these issues. This highlights the importance of corporate responsibility and transparency.
šļøPositive shopping experiences in a post-digital age:
Social commerce is gaining traction, especially among Gen Z, with nearly half purchasing products through social media platforms. This trend signifies a shift towards more interactive and socially integrated shopping experiences.
Interested in learning more? Check out the full report below!
Free download, 68 pages ā https://bit.ly/3W6dXjs