The Future of Marketing Institute staff created a digital avatar of M. David Rice, the FMI Executive Director. We recorded a two-minute video clip using a basic camera and mic and uploaded the footage to HeyGen. The result is ‘DaveBot’ - the digital twin of our … [Read more...] about Digital Avatars Approaching Real-Life Accuracy
Pinterest Enhances Search Results
🧠 Imagine if "What's your body type?" was a required question on your next marketing research survey. Well, Pinterest is making that question a part of its platform. 🙈 Social media can be a trigger for body image issues for many of its users. Especially on a … [Read more...] about Pinterest Enhances Search Results
Congratulations to FMI Marketing Specialists!
We’re thrilled to share the amazing achievement of our very own Marketing Specialists and Master of Marketing students Mallika Mansuri and Ensiyah Syed, who have clinched spots in the top 10 of the Canadian Marketing League/Canada's Next Top Ad Exec finals! 🏆🇨🇦 As … [Read more...] about Congratulations to FMI Marketing Specialists!
Threads’ Fediverse Beta Opens
Thisverse, thatverse, it's getting hard to keep up! 😨 Don't worry; here's a quick explainer on the Fediverse. In the Fediverse (the 'fedi' comes from federation), you can have an account on Social Media A and you can post on Social Media B, C, D without having an … [Read more...] about Threads’ Fediverse Beta Opens
HubSpot’s 2024 State of Marketing Report
It's time for marketers to embrace chatbots 🤖 HubSpot's latest report, the State of Marketing Report, explores the top marketing trends for 2024, including: 🔗 Engagement: Chat is one of the top predicted pathways to drive customer engagement in 2024. Adding a … [Read more...] about HubSpot’s 2024 State of Marketing Report