🥱Feeling Zoom fatigue? Soon, there may be a solution. Zoom is working on the ability to generate videos of digital clone avatars, with the ultimate goal of a digital twin that can take your video calls for you. While this sounds perfect for direct marketers, there’s … [Read more...] about Who Do You Think You’re Talking To? The Rise of AI Avatars
Eye See You: How Meta’s AR Glasses Could Power Personalized Marketing!
👓 Meta recently released its AR smart glasses and users are already experimenting with the technology! One experiment, in particular, raises both excitement and concern… Two Harvard students used Meta’s AR smart glasses to create a tool to instantly identify … [Read more...] about Eye See You: How Meta’s AR Glasses Could Power Personalized Marketing!
Is The Future of Marketing… No More Marketers?
A new article detailing the fintech company Klarna’s new marketing strategy has revealed a future many marketers have been worried about: their own obsolescence. 💸The company has been using generative AI as a way to reduce company overhead by slashing campaign budgets … [Read more...] about Is The Future of Marketing… No More Marketers?
Meta’s AI Translation Tool Takes Global Content Up a Notch!
Meta just introduced an AI translation tool at Meta Connect 2024 that could change how we consume Instagram and Facebook Reels. 🗣 This tool will allow users to watch Reels in different languages, automatically dubbing the audio and syncing the speaker's lips to … [Read more...] about Meta’s AI Translation Tool Takes Global Content Up a Notch!
Influencers After Hours: The 24/7 Rise of Virtual Characters
The rise of virtual influencers is changing digital marketing. These AI-powered characters are connecting with audiences in new ways, helping brands reach people more easily. Unlike traditional influencers, virtual influencers can be created to match a brand’s … [Read more...] about Influencers After Hours: The 24/7 Rise of Virtual Characters