👓 Meta recently released its AR smart glasses and users are already experimenting with the technology!
One experiment, in particular, raises both excitement and concern…
Two Harvard students used Meta’s AR smart glasses to create a tool to instantly identify strangers and retrieve sensitive personal information, including home addresses and contact details, using facial recognition and AI-powered data.
🔎 For marketers, this technology offers new ways to create highly detailed consumer profiles. They could know when someone visits a gym, shops at organic markets, or attends school, allowing for targeted ads based on daily habits.
Imagine Chipotle Mexican Grill offering personalized menu deals to frequent diners when they’re nearby, or Netflix promoting shows and movies based on a user’s entertainment preferences and location.
🚨 While these glasses are a powerful tool for data collection, they also raise the need for a careful balance between innovation and privacy. To maintain consumer trust, brands must prioritize transparency in data use.
🤔 Are you excited about the potential of AR glasses in marketing, or concerned about the privacy risks? Let us know your thoughts below!
Check out the experiment here: https://bit.ly/4eRedsY
✅ Credit: Matt Novak via Gizmodo.com
✅ Image Credit: Gizmodo.com