🥱Feeling Zoom fatigue? Soon, there may be a solution. Zoom is working on the ability to generate videos of digital clone avatars, with the ultimate goal of a digital twin that can take your video calls for you.
While this sounds perfect for direct marketers, there’s a catch: Zoom hasn’t yet implemented consent safeguards for using a person’s likeness.
🤝In direct sales marketing, relationships are the key for contract renewals. With this new advancement in technology, a less-than-honest company could create a digital avatar of a departed employee to maintain relationships while the customer is none the wiser.
Potential situations like these that remind us how important it is for marketing advancements to have clear safeguards so that marketing can be used to enhance the customer experience, rather than deceive.