The customer-brand relationship is evolving once again. Loyalty is harder to earn and easier to lose. Qualtrics' latest consumer trends report highlights key shifts marketers should watch in 2025. Read the full post here. Free download, 30 pages … [Read more...] about Consumer Behavior: The New Drivers
Feeling Behind with AI?
Don't fear—it's more accessible than you might think! Martin Waxman, MCM, APR, Associate Director at FMI, discusses a few tips to help you make the most of generative AI tools: “Know the tools”: Generative AI tools like ChatGPT are designed to 'amplify creativity' … [Read more...] about Feeling Behind with AI?
The Impact of AI and Automation on Marketing 2025
The World Economic Forum's Future of Jobs Report 2025 shows how AI and automation are reshaping various industries. Marketing is no exception, with AI accelerating the move to data-driven, automated strategies. By 2025, 56% of companies will use AI tools to boost … [Read more...] about The Impact of AI and Automation on Marketing 2025
The New B2B Marketing: Business to Bot!
What if your next target audience isn’t human? Imagine AI agents becoming intermediaries between businesses and their customers. This future is closer than you might think. Previously, marketers relied on contact with customers through influencers, advertising, or … [Read more...] about The New B2B Marketing: Business to Bot!
Conversational Surveillance as a Marketing Tool
We’ve all experienced the uncomfortable feeling that our devices, like our phones or digital assistants, may be eavesdropping on us. In this past year, this unsettling possibility has been transformed into a deliberate feature: AI wearables that are designed to … [Read more...] about Conversational Surveillance as a Marketing Tool