In 2025, we'll start to see the first wave of autonomous AI agents in various marketing and customer service roles. But imagine what happens when you combine these always-on assistants with smart glasses and AR. FMI Advisory Board member Louis Rosenberg believes … [Read more...] about Welcome to the ‘Whisperverse’.
Digital Twins: Can Generative AI Replace Market Research?
Traditional approaches to data collection, such as surveys and focus groups, have long been the cornerstone of marketing research. With advancements in AI, that may be changing. Recent research by Google and Stanford University found that Generative AI can create a … [Read more...] about Digital Twins: Can Generative AI Replace Market Research?
Meta’s AI Avatars: Clever or Creepy?
According to a recent report by the Financial Times, Meta plans to expand the use of AI-generated “characters” within its platforms. These characters come complete with bios, profile pictures, backstories, and the ability to engage with real users. Last year, … [Read more...] about Meta’s AI Avatars: Clever or Creepy?
Is AI the New Face of Retail?
Imagine a customer service experience where the agent not only understands your needs but anticipates them, offering solutions before you even have to ask. According to a recent report by Accenture, we're on the brink of a retail revolution! Generative AI is … [Read more...] about Is AI the New Face of Retail?
Marketing Wrapped 2024: Your Year in Review
As the year wraps up, it’s the perfect time to reflect on the key marketing trends that have changed the industry. From AI-powered tools to immersive experiences, this carousel explores the innovations and strategies driving change and setting the stage for what's … [Read more...] about Marketing Wrapped 2024: Your Year in Review