The World Economic Forum’s Future of Jobs Report 2025 shows how AI and automation are reshaping various industries. Marketing is no exception, with AI accelerating the move to data-driven, automated strategies.
By 2025, 56% of companies will use AI tools to boost marketing. Therefore, understanding how AI shapes consumer behaviour and personalization is key.
Marketers must adapt by learning to use AI for targeted content, predictive analytics, and more efficient customer relationship management. This is no longer just about reaching human consumers—it’s about understanding and working with AI systems that are becoming the gatekeepers to customer decisions.
As AI advances, the question isn’t just about how marketers can use AI but how they can stay ahead of a world where AI is the primary decision-maker.
Is your marketing strategy ready for this new reality?
Free download, 290 pages – https://bit.ly/4hezP3T.