What if your next target audience isn’t human? Imagine AI agents becoming intermediaries between businesses and their customers. This future is closer than you might think.
Previously, marketers relied on contact with customers through influencers, advertising, or sales calls.
As AI technology advances, many companies and individuals are shifting to bots. These autonomous agents are trained to understand your brand, values, and goals. They will also understand what your customers want.
So, it’s no longer about convincing a human to buy your product but an AI bot.
Marketers need to start focusing on how to get AI programs to “buy” their products by giving AI the information it needs to make decisions, such as product details and prices. This means understanding how AI bots “think” so marketers can sell to both the bots and the people they represent.
🤔 Are you ready to adapt to a world where bots make decisions?