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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Feeling Behind with AI?

February 5, 2025 By: FMI Staff

A cartoon person sitting at a desk with a computer. Thought bubbles from the human display different AI tools.Don’t fear—it’s more accessible than you might think! Martin Waxman, MCM, APR, Associate Director at FMI, discusses a few tips to help you make the most of generative AI tools:

“Know the tools”: Generative AI tools like ChatGPT are designed to ‘amplify creativity’ and make your work easier. Practice makes perfect, so experiment with paid versions for advanced features.

“Know the truth”: AI can increase the spread of misinformation, so don’t take outputs at face value. Waxman recommends always verifying the source before sharing content: “Your first line of defence is to check the source.”

“Know thyself”: Waxman emphasizes, “The strength of communicators lies in building relationships through empathy, active listening, and emotional intelligence.” While AI is powerful, never forget the value of your human touch.

By building these skills, you’ll use AI confidently and handle its challenges with ease!

🔗 You can take a read through the full article here.

What’s your favourite way to use generative AI?

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