If the click is dying, what's replacing it? SEO and AEO savvy marketers are turning to JSON-LD schema, a short piece of code that summarizes a page's key info. Search engines have used it for years to rank pages for a human to click, but AI uses it differently. … [Read more...] about AI Agents Are Reshaping Online Discovery
Meet the Future of Marketing Institute’s Fall 2026 Team!
This term brings a fresh set of perspectives on the future of marketing. We’re excited to welcome our new Marketing Specialists: Anael Oliveros Aguilar, Carmela DiStefano, Nazifa Rezwana, Sarah Jayde Inot, Sophie Khilyamov, Zainab Manzoor, and Zeba Dalal. … [Read more...] about Meet the Future of Marketing Institute’s Fall 2026 Team!
Identifying Hidden Biases in AI Images
In my Future of Marketing class at the Schulich School of Business - York University, students create AI-generated images for public service campaigns. One student, Erika Wassilko, created a visual supporting bee conservation for Pollinator Partnership Canada. … [Read more...] about Identifying Hidden Biases in AI Images
Marketing to Gen Alpha
What if social media were no longer an option for reaching Gen Alpha? 📱 As more countries introduce age-based restrictions on social media for younger audiences, marketers may need to prepare for a future where traditional social platforms play a much smaller role … [Read more...] about Marketing to Gen Alpha
Canva’s Latest State of Marketing AI Report
AI has entered the marketing workflow and changed the stakes. What began as a push for speed and efficiency is now reshaping creativity, consumer expectations, and brand trust. … [Read more...] about Canva’s Latest State of Marketing AI Report