Crowned one of Gartner's top five impactful technologies of 2022, the metaverse is marketing's latest buzzword. For those unfamiliar with the term, the metaverse is a future in which humans will interact and exist in a digital world through technologies like augmented … [Read more...] about The Future of Fashion Is Digital
Since the 1990s, the world wide web has seen incredible advancements. We can divide this progression into three parts: Web1, 2, and 3. Web1 focused on building awareness and driving traffic to websites. Web2 concentrated on engagement and building … [Read more...] about Brand Loyalty 2.0: Why NFTs Are the Future of Digital Marketing
Yes. In more ways than you might think. AR advertising has been shown to outperform traditional digital advertising on several key metrics. Why is this, and how can brands benefit best? AR drives brand awareness, ad recall, and many other metrics Meta’s … [Read more...] about Does AR Advertising Work?
Virtual and augmented reality is altering the marketing landscape, and companies must prepare for the future of virtual marketing. In his recent article, Taylor Kurtz, owner of Crush the Rankings, calls this preparation "virtual environment optimization (VEO)." Kurtz … [Read more...] about Virtual Environment Optimization (VEO) Is Coming. Ready for It?
The storyline of a children’s doll coming to life has long been a concept in horror movies and TV. From Talky Tina in the TV series The Twilight Zone to silver screen Chucky, sentient dolls have always fascinated … [Read more...] about The Scary World of Marketing and Children’s Toys