🤖Launching in 2025, friend is an AI-powered wearable device designed to be the best friend you never knew you needed. Unlike an "imaginary friend," Friend provides real-time responses directly to your mobile device, ensuring you’re always connected. 🤝 Whether you … [Read more...] about Say Hello to the AI That Really Gets You
Marketing Mascots Reinvented- Christmas with Coca-Cola
The Coca-Cola Company has launched its "Create Real Magic" campaign for the holidays, featuring the iconic 1931 Coca-Cola Santa Claus brought to life with AI. Users share their favourite holiday memories in a short conversation, and Santa uses AI to transform those … [Read more...] about Marketing Mascots Reinvented- Christmas with Coca-Cola
Marketing That Speaks to Your Senses
Marketing today goes beyond just what you see or hear—it’s about engaging all your senses, from touch and taste to even smell! Check out this carousel to discover how leading brands are using sensory experiences to redefine their campaigns and break traditional … [Read more...] about Marketing That Speaks to Your Senses
Is Traditional Search Dead? Not Quite Yet…
📈 With AI-driven search engines like ChatGPT and Perplexity rising fast, the search landscape is shifting. Traditional search engines like Google and Bing are challenged now that AI platforms can deliver instant answers without users needing to go to links. ❓ This … [Read more...] about Is Traditional Search Dead? Not Quite Yet…
Support the Next Generation of Marketing Leaders
Join the Future of Marketing Institute this Schulich Giving Day, Thursday, November 14th! Our team is committed to exploring AI, digital innovation, and consumer behavior to drive transformative ideas in the industry. We’re proud to highlight FMI alumnus Mearon N., … [Read more...] about Support the Next Generation of Marketing Leaders