What if marketers no longer had to rent expensive AI, but could own it for a fraction of the cost? 🤖💰 GLM-5.2, a new open-weight model from Z.ai is being positioned as a lower-cost alternative to the big closed AI models. The key difference is control. … [Read more...] about From Renting AI to Building It
Is AI Making Your Work Stronger?
AI is making creation easier, but is it weakening ideas? For marketers, speed and scale have quickly become the default AI promise. … [Read more...] about Is AI Making Your Work Stronger?
The Next Wave of Consumer Insight May Not Come From Screens
Humanoid robots could become the next recommendation engine.🤖 A New York startup called Shift is offering free apartment cleaning, but there’s a catch: workers wear cameras that record every task they perform, collecting real-world data AI companies can use to train … [Read more...] about The Next Wave of Consumer Insight May Not Come From Screens
The Next Evolution of In-Game Advertising
What if an NPC influenced your next purchase? In-game ads have long relied on passive placements like billboards, branded items, and virtual fashion. … [Read more...] about The Next Evolution of In-Game Advertising
The Next Ad Knows When You’re Ready to Buy
What if your game could tell you needed a snack before your stomach did? 🎮🍔 EA recently launched EA Advertising, allowing brands to place ads into Madden, EA Sports FC, and College Football. Brands such as Red Bull, Mountain Dew, Visa, and Lowe's are already … [Read more...] about The Next Ad Knows When You’re Ready to Buy