Future of Marketing Institute

We have all seen and experienced technological transformation in the last two decades. From Web 1.0 to now Web 3.0, businesses have adapted themselves to the advancements. A decentralized network potential for web 3.0 gives marketing specialists a space for creative … [Read more...] about State of Marketing in the Web 3.0 Era

Marketing is often deluged by the growing volume and velocity of data. Technological advancements allow companies to benefit from marketing automation tools to streamline and measure marketing tasks and workflows. However, human input is still required when data needs … [Read more...] about AI-Powered Marketing Automation

Recent years have seen the rise of CGI/Virtual Influencers.  Lil Miquela or Miquela Sousa is one of the most popular virtual influencers who is considered a musician, change seeker, and style visionary.  She was also featured in TIME magazine under the ’25 most … [Read more...] about Virtual Influencers and the Future of Influencer Marketing

Image by Louis Rosenberg w/Midjourney The Metaverse: from Marketing to Mind Control Louis Rosenberg, PhD The United Nations Human Rights Council recently adopted a draft resolution entitled Neurotechnology and Human Rights [1]. It’s aimed at protecting humanity … [Read more...] about The Metaverse: from Marketing to Mind Control

Walgreens was one of the first big names to launch a public facial recognition advertising campaign in 2019 with their ‘smart coolers,' which are beverage fridges outfitted with facial scanners. The scanner could determine the age and gender of shoppers. The fridges … [Read more...] about “Face the future”, businesses leverage facial recognition for targeted marketing