Future of Marketing Institute

This article explores the various ways that artificial intelligence (AI) continues to transform the marketing landscape. Author, Seb Joseph, highlights how AI-powered generative models are being used to automate various marketing tasks, including ad copywriting and … [Read more...] about Marketers Use of Generative AI: Key Insights

Web3 is rapidly changing the way traditional brands need to approach the digital landscape, and understanding its values and principles is crucial for success. Many high-profile brands, like Porsche, have struggled with their Web3 ventures, highlighting the need for … [Read more...] about Navigating the Web3 Landscape

This article explores ChatGPT’s impact on marketing, highlighting benefits such as personalized recommendations and automated customer interactions. However, author Bryan Karas raises concerns regarding how ChatGPT could contribute to a "race to the bottom" in … [Read more...] about ChatGPT for Marketing: Exploring the Pros and Cons

Web3 is not just the future; it is the present. This new era of the internet has the potential to expand online ownership and authenticity beyond the control of corporate gatekeepers. Ben Plomion notes that while there are many articles that talk about what Web3 means … [Read more...] about Web3 Era: 3 Ways to Embrace the Future Now

Influencer marketing continues to serve as a powerful tool for brands to reach and engage their target audiences. In this article, Kristina Monllos explores an exciting new era of influencer marketing. Brands are currently seeking more authentic content, which has led … [Read more...] about What’s Next in influencer Marketing