‘What if AI became a virtual copywriter? Just imagine what would happen if your content marketer had access to your best-performing pieces and was able to produce original content that is just as good as a professional. Yes, this is one future scenario of the content … [Read more...] about Artificial Intelligence in Content Marketing
An Evolving Strategy For The Emergent Metaverse: A Web3 Manifesto For Brands And Artists
With the introduction of Web3 comes new ways for brands to interact with consumers. The latest iteration of the world wide web, rooted in blockchain technology, is a gold mine of unexplored marketing potential. Still, it is daunting enough to intimidate companies who … [Read more...] about An Evolving Strategy For The Emergent Metaverse: A Web3 Manifesto For Brands And Artists
The Ultimate Guide to Virtual Reality Marketing in 2022
No longer is virtual reality (VR) a far-off, science-fiction fantasy. Brands are now adopting the technology into their marketing practices. Industries like tourism and retail use VR to render 3D models of their services, while the entertainment industry uses the … [Read more...] about The Ultimate Guide to Virtual Reality Marketing in 2022
Fixing Social Media Requires a New Approach
As a toddler you surely dropped a toy and watched it fall to the ground. Do that many times and your brain generalizes the phenomenon, building an accurate mental model of gravity. That model has allowed you to successfully navigate your world, not once jumping to your … [Read more...] about Fixing Social Media Requires a New Approach
What Marketing in the Metaverse Will Look Like
To some, the metaverse is the next evolution of the internet: an open, engaging, 3D, shared digital space in which users will work, play, shop, and exist. Others consider the term a buzzword—just another trendy concept that will never come to fruition. Regardless of … [Read more...] about What Marketing in the Metaverse Will Look Like