Influencer marketing has existed in the advertising world for a while now and because the number of brands investing in influencer campaigns has been increasing every day, it has continued to evolve, leading us into a new age of Artificial Influencer Marketing … [Read more...] about Artificial Influencers are Shaping the New Age for Influencer Marketing
Advantages of Holograms and What It Means for the Future of Marketing
These days, social media has made it extremely easy for brands to position themselves in front of the consumer. However, with this increased exposure, advertising on social media has also become heavily concentrated. Consumers are constantly being served ads, making it … [Read more...] about Advantages of Holograms and What It Means for the Future of Marketing
The Rise of Brain Computer Interfaces and the Future of Marketing
Imagine you are sitting on your couch at home with your smart glasses on and you think to yourself “Does Nike have any offers running on their Air collection?” and immediately your smart glasses light up and a pop-up message on the screen informs you that there is a … [Read more...] about The Rise of Brain Computer Interfaces and the Future of Marketing
Virtual Influencers, A Valley for Blue Oceans
Blue ocean strategy refers to the pursuit of a market with no competition, created by a player lowering costs and differentiating the offering to maximize value. Blue ocean builders enjoy growth as fast as execution enables and far as demand allows. Beyond lowering … [Read more...] about Virtual Influencers, A Valley for Blue Oceans
The Future of Marketing Beauty Products
Between 2020 and 2024, the global cosmetic skincare market size is projected to grow by $38.03 billion. Skincare and cosmetic use have been marketed to consumers as a necessity to their daily routines to the extent that they can be compared to the need for a cup of hot … [Read more...] about The Future of Marketing Beauty Products