Is Gen AI search replacing SEO? In addition to answering users' queries like ChatGPT, Perplexity, a generative AI search engine, also suggests related questions. Despite promoting an ad-free search experience, advertising was always part of Perplexity's business … [Read more...] about Perplexity Will Begin Placing Ads
Apple Wants to Track your Health Data
Apple Wants to Know How You Feel, and They Might Have the Tech to Find Out! Apple has filed a patent for a wearable health-tracking headband that can track things like mood indicators, facial expressions, changes in blood pressure, and more. This data could be … [Read more...] about Apple Wants to Track your Health Data
Digital Avatars Approaching Real-Life Accuracy
The Future of Marketing Institute staff created a digital avatar of M. David Rice, the FMI Executive Director. We recorded a two-minute video clip using a basic camera and mic and uploaded the footage to HeyGen. The result is ‘DaveBot’ - the digital twin of our … [Read more...] about Digital Avatars Approaching Real-Life Accuracy
Pinterest Enhances Search Results
🧠 Imagine if "What's your body type?" was a required question on your next marketing research survey. Well, Pinterest is making that question a part of its platform. 🙈 Social media can be a trigger for body image issues for many of its users. Especially on a … [Read more...] about Pinterest Enhances Search Results
Congratulations to FMI Marketing Specialists!
We’re thrilled to share the amazing achievement of our very own Marketing Specialists and Master of Marketing students Mallika Mansuri and Ensiyah Syed, who have clinched spots in the top 10 of the Canadian Marketing League/Canada's Next Top Ad Exec finals! 🏆🇨🇦 As … [Read more...] about Congratulations to FMI Marketing Specialists!