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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Has Your (Human) Agency Been Affected by Generative AI?

September 30, 2026 By: FMI Staff

Before you read any further, I want you to know I'm not talking about your marketing or PR agency and how AI is upending what they do (and how they bill). I'm talking about YOU and YOUR JOB. … [Read more...] about Has Your (Human) Agency Been Affected by Generative AI?

How Social Companions Make AI Influencers More Human

September 28, 2026 By: FMI Staff

Does having friends make AI influencers more human? A recent podcast from Knowledge at Wharton explores how virtual influencers become more relatable when they are seen alongside human-looking companions. … [Read more...] about How Social Companions Make AI Influencers More Human

The Growing Role of AI in the Shopping Journey

September 25, 2026 By: FMI Staff

FMI read Adobe's AI Traffic Trends Report. The key takeaway? AI-referred shoppers outperform shoppers from traditional channels. The report highlights the growing role of GenAI across industries like retail, travel, and financial services. … [Read more...] about The Growing Role of AI in the Shopping Journey

Humanoid Robots Are Getting Closer to Home

September 23, 2026 By: FMI Staff

The future of personal robots may be closer than you think. 🤖 Hyundai is considering making its humanoid robots available to everyday consumers through its existing dealership network, bringing personal robotics one step closer to reality. … [Read more...] about Humanoid Robots Are Getting Closer to Home

AI Agents Are Reshaping Online Discovery

September 22, 2026 By: FMI Staff

If the click is dying, what's replacing it? SEO and AEO savvy marketers are turning to JSON-LD schema, a short piece of code that summarizes a page's key info. Search engines have used it for years to rank pages for a human to click, but AI uses it differently. … [Read more...] about AI Agents Are Reshaping Online Discovery

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