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Future of Marketing Institute

FMI

The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

How Social Companions Make AI Influencers More Human

September 28, 2026 By: FMI Staff

Does having friends make AI influencers more human? A recent podcast from Knowledge at Wharton explores how virtual influencers become more relatable when they are seen alongside human-looking companions. … [Read more...] about How Social Companions Make AI Influencers More Human

The Growing Role of AI in the Shopping Journey

September 25, 2026 By: FMI Staff

FMI read Adobe's AI Traffic Trends Report. The key takeaway? AI-referred shoppers outperform shoppers from traditional channels. The report highlights the growing role of GenAI across industries like retail, travel, and financial services. … [Read more...] about The Growing Role of AI in the Shopping Journey

Humanoid Robots Are Getting Closer to Home

September 23, 2026 By: FMI Staff

The future of personal robots may be closer than you think. 🤖 Hyundai is considering making its humanoid robots available to everyday consumers through its existing dealership network, bringing personal robotics one step closer to reality. … [Read more...] about Humanoid Robots Are Getting Closer to Home

AI Agents Are Reshaping Online Discovery

September 22, 2026 By: FMI Staff

If the click is dying, what's replacing it? SEO and AEO savvy marketers are turning to JSON-LD schema, a short piece of code that summarizes a page's key info. Search engines have used it for years to rank pages for a human to click, but AI uses it differently. … [Read more...] about AI Agents Are Reshaping Online Discovery

Meet the Future of Marketing Institute’s Fall 2026 Team!

September 15, 2026 By: FMI Staff

This term brings a fresh set of perspectives on the future of marketing. We’re excited to welcome our new Marketing Specialists: Anael Oliveros Aguilar, Carmela DiStefano, Nazifa Rezwana, Sarah Jayde Inot, Sophie Khilyamov, Zainab Manzoor, and Zeba Dalal. … [Read more...] about Meet the Future of Marketing Institute’s Fall 2026 Team!

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ARTICLE FEED: UPDATED DAILY

  • AI Influencers: The Documented List (2026) — 158 Verified Virtual Creators | VerifiedHer
    Published on: 2026-11-07
  • Why AI influencers work better with a human friend
    Published on: 2026-11-07
  • ZETA Secures Japanese Patent for AI-Driven Conversational Ad Display Technology | Brief
    Published on: 2026-11-07
  • More Than Half Of Marketers Have No Clear Read On UGC Creator ROI, Survey Finds
    Published on: 2026-11-07
  • Amazon’s Alexa for Shopping agent will now take your orders by text
    Published on: 2026-11-07
  • AI Agents Are Reshaping the Business of Marketing
    Published on: 2026-11-06
  • In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
    Published on: 2026-11-06
  • Ads in Chatbots Have Arrived. Here’s What’s Working—and What’s Not
    Published on: 2026-11-06
  • ChatGPT has hit roughly 20% of Google Search volume, OpenAI says
    Published on: 2026-11-06
  • Aina’s smart ring has a screen, a joystick, and a mic so you can talk to AI agents
    Published on: 2026-11-06

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