What if an NPC influenced your next purchase? In-game ads have long relied on passive placements like billboards, branded items, and virtual fashion. … [Read more...] about The Next Evolution of In-Game Advertising
The Next Ad Knows When You’re Ready to Buy
What if your game could tell you needed a snack before your stomach did? 🎮🍔 EA recently launched EA Advertising, allowing brands to place ads into Madden, EA Sports FC, and College Football. Brands such as Red Bull, Mountain Dew, Visa, and Lowe's are already … [Read more...] about The Next Ad Knows When You’re Ready to Buy
If AI Shops, Who Are Marketers Persuading?
If AI buys for consumers, who are marketers actually persuading? Visa is working with OpenAI to bring payments to ChatGPT, so AI can now shop and pay for you from start to finish. … [Read more...] about If AI Shops, Who Are Marketers Persuading?
From Personalized Marketing to Moment-Based Marketing
What if your AirPods got eyes? 👀 Apple is reportedly planning to release AirPods with built-in cameras in 2027. And while that sounds like a product update, it would point to a much bigger shift in marketing. … [Read more...] about From Personalized Marketing to Moment-Based Marketing
The Rise of the Delegated Economy
What happens when your AI doesn’t just recommend what to buy; it buys for you? For decades, marketing has operated in the attention economy. Brands competed for visibility in search results, social feeds, ads, and storefronts, all with one goal: to capture human … [Read more...] about The Rise of the Delegated Economy