The attention span of customers is already short, and brands are competing with each other to grab that. With this, experiential marketing plays an important role in being relevant by adapting interactive technologies that maximize brand … [Read more...] about Virtual showroom’s immersive experience succeeds in garnering customer attention
Privacy and Cybersecurity for Retailers in the Metaverse
Have you ever thought about how much information you reveal during your typical visit to a clothing store? Your weight, clothing preferences and more personal information can be collected and stored. In the metaverse, where everything is immersive … [Read more...] about Privacy and Cybersecurity for Retailers in the Metaverse
How Will Voice Search Change Marketing?
Data shows that in the US, 35% of households own a smart speaker. It is predicted that by the year 2025, this number is expected to rise to 75%. Therefore, marketers have a big opportunity to leverage this into strategizing their next marketing goals. In this … [Read more...] about How Will Voice Search Change Marketing?
Diversity in the Metaverse: What Role Will Virtual Influencers Play?
Virtual Influencers isn’t just a pie-in-the-sky idea anymore. They are everywhere, with millions of followers from our Instagram to Metaverse. They are changing the way we perceive brands. With the advancement of technology, marketers can now create and design … [Read more...] about Diversity in the Metaverse: What Role Will Virtual Influencers Play?
Investments in Metaverse by Marketers
Metaverse is rapidly gaining popularity even before it has been completely launched. This has led to CMOs thinking about strategies to market their brands and products in this digital environment before it exists. They have already started investing in metaverse-like … [Read more...] about Investments in Metaverse by Marketers