The Future of Marketing Institute is more than a research think tank. We're a community. And we keep in regular contact with past and current interns. Each summer, we host a reunion where we come together to catch up and of course, talk about the future. … [Read more...] about What’s On Our Radar?
AI Is Listening, Here’s How It’s Changing Consumer Targeting
As marketers, we’re driven by data lust. We crave information that reveals who people are and what they want. So, what if a device captured every word you spoke? Meet Bee: an AI-powered wearable that listens to your conversations, generates summaries, to-dos, and … [Read more...] about AI Is Listening, Here’s How It’s Changing Consumer Targeting
New AI Tool Enables Fan-Made Episodes
Amazon has just invested in the start-up behind Fable Showrunner: a platform that lets users create their own animated TV shows with AI. With just a short prompt or photo upload, users can create entire episodes from scratch, even allowing others to share and build … [Read more...] about New AI Tool Enables Fan-Made Episodes
Meta’s New Wristband Reads Your Mind – Literally
It translates thought into action by detecting faint electric signals (sEMG) in your wrist before you even move. This isn’t sci-fi. You think click, and it does. For marketers, this flips the funnel. We’re moving from call-to-action to call-to-intention. 👉 What … [Read more...] about Meta’s New Wristband Reads Your Mind – Literally
Will Walmart’s New AI Super Agent Sparky Own Customer Service?
Walmart’s Sparky is a customer-facing assistant already live in the app. So what can Sparky do? • Offer product suggestions based on customer needs or context • Summarize product reviews to help customers decide faster • Reorder items, plan themed events (like a … [Read more...] about Will Walmart’s New AI Super Agent Sparky Own Customer Service?