Coca-Cola Reached 828K Fast Food Fans… Without Lifting a Finger. What if an AI agent could run your next campaign entirely on its own? Learn more about it in our LinkedIn post here to see how it worked and the big question marketers now face. … [Read more...] about Autonomous Marketing In Action: From Post To Promo
Would You Negotiate A Brand Deal With A Bot?
It might not be hypothetical anymore. AI agents like Gia (GRIN) and Charlie (Tano) are stepping into the influencer world as virtual middlemen between brands and creators. From handling outreach, negotiating rates, and even persuading hesitant creators, these … [Read more...] about Would You Negotiate A Brand Deal With A Bot?
Are We Entering The AI Era Of E-commerce?
With Shopify’s new AI Store Builder, you can type in your brand’s vision — and boom: a fully functional store appears, complete with copy, layout, and imagery. This marks a shift from creation to curation: Faster launches: test, iterate, and go live in record … [Read more...] about Are We Entering The AI Era Of E-commerce?
Did Your Brand Just Get Skipped By Google’s AI Shopper?
At Google’s recent tech summit, the company unveiled its next-gen agentic AI tool: Project Astra. In a demo video, Astra seamlessly: Recognizes a broken bike part Searches online for a match Places a call to a local shop Orders a replacement. All … [Read more...] about Did Your Brand Just Get Skipped By Google’s AI Shopper?
The age of AI persuasion has begun
A new Nature Human Behaviour study found that GPT-4 outperformed human opponents in debates 64.4% of the time when given basic demographic information such as age and gender. This raises an important question: What happens when AI goes beyond knowing us and uses the … [Read more...] about The age of AI persuasion has begun