The Future of Marketing Institute staff created a digital avatar of M. David Rice, the FMI Executive Director. We recorded a two-minute video clip using a basic camera and mic and uploaded the footage to HeyGen. The result is ‘DaveBot’ – the digital twin of our Director.
Digital avatars offer marketers many advantages, including cost savings by eliminating the need for repeated live spokesperson videos. DaveBot can also speak over 40 languages fluently, enabling one spokesperson to speak to audiences worldwide.
📢 Text-to-video avatars are gaining popularity, and the possibilities are endless. In the future, we predict you will see personalized avatars with individual messages for users.
Take a look at DaveBot in action here.