📈 With AI-driven search engines like ChatGPT and Perplexity rising fast, the search landscape is shifting. Traditional search engines like Google and Bing are challenged now that AI platforms can deliver instant answers without users needing to go to links. ❓ This … [Read more...] about Is Traditional Search Dead? Not Quite Yet…
Support the Next Generation of Marketing Leaders
Join the Future of Marketing Institute this Schulich Giving Day, Thursday, November 14th! Our team is committed to exploring AI, digital innovation, and consumer behavior to drive transformative ideas in the industry. We’re proud to highlight FMI alumnus Mearon N., … [Read more...] about Support the Next Generation of Marketing Leaders
Future of Marketing Institute: The Past, Present, and Future
In 2018, Professor M. David Rice came across an online Flipboard magazine called 'The Future of Marketing'. The magazine was started by tech entrepreneur Brian Bowman and featured a collection of forward-looking articles about where the profession might be … [Read more...] about Future of Marketing Institute: The Past, Present, and Future
FMI Excellence Award Winners
It is with great pleasure that we announce the Future of Marketing Institute Excellence Award winners. The award is given every semester to two Schulich students who have contributed the most to FMI during their Internship. The award comes with a $1,000 prize. The … [Read more...] about FMI Excellence Award Winners
Help Shape FMI’s Future!
The Future of Marketing Institute is dedicated to research and teaching that explores forward-thinking innovations and changes to the marketing landscape. 🔎Our marketing specialists are always looking ahead, diving deep into areas like artificial intelligence, … [Read more...] about Help Shape FMI’s Future!