📈 With AI-driven search engines like ChatGPT and Perplexity rising fast, the search landscape is shifting. Traditional search engines like Google and Bing are challenged now that AI platforms can deliver instant answers without users needing to go to links.
❓ This shift in search raises questions and concerns for brands, content creators, and consumers.
It is harder for brands to succeed online as instant queries mean fewer customers click through their websites or see their ads. Furthermore, Perplexity is already rolling out ads, showing advertising potential on these AI search platforms.
For content creators, generative AI engines can create responses without consumers having to look at the original content source. This potentially reduces the economic value of a content creator’s work.
With generative AI, consumers risk receiving inaccurate or biased information. Unlike traditional search engines, which provide a list of sources, generative AI compiles answers without transparent references, making it harder for users to verify the accuracy of the information.
💡 FMI believes changes are coming due to these “GenAI Answer Engines”. In a future post, we will discuss the skills marketers need to succeed with this emerging search trend.