OpenAI just released ChatGPT Pulse, a feature that works overnight with your chats, feedback, and connected apps to deliver personalized reminders each morning.
Imagine starting your day with Pulse reminding you to reorder your favourite coffee beans, showing you the exclusive product drop you’ve been waiting for, and recommending a local event you might love.
But it’s not just consumers who should be paying attention. This will fundamentally change how brands appear in daily routines.
For marketers, this raises important questions:
- Will brands have to pay to be featured in ChatGPT Pulse?
- How much personalization will consumers embrace before it feels intrusive?