Movie trailers are traditionally tested with focus groups and surveys. That process may change as biometric tools bring real-time audience insights.
Researchers at UC Santa Cruz have developed Pulse-Fi, an AI tool that uses everyday Wi-Fi signals to measure heart rate with near-clinical accuracy. In a theatre copytest, Pulse-Fi could pinpoint exactly which trailer moments ignite excitement or fall flat by tracking real-time pulse changes.
For marketers and studios, copytesting becomes more accurate, guided by biometric data that reveals audience reactions in real time. Tools like Pulse-Fi could redefine theatre testing by shifting focus from what people say to how they feel.
Marketers: In the future, would you rely on heartbeats over surveys to test your movies or videos?
For details, check out ZME Science’s report Researchers Turned WiFi into a Medical Tool That Reads Your Pulse With Near Perfect Accuracy.