Netflix and Google have partnered to create a shoppable experience for the latest season of Emily in Paris. With Google Lens technology, viewers can now use their mobile devices to scan outfits seen on screen and shop for similar fashion items … [Read more...] about Shop the Show: How Netflix and Google Are Making Emily in Paris Interactive!
digital marketing
LinkedIn’s Latest Feature is All About Vertical Video – Are You Ready for It?
LinkedIn has launched Videos For You, a new feature that curates and suggests vertical-format videos directly in users' feeds. In testing since March, these videos autoplay as you scroll horizontally, and users can tap to view them in full-screen. This update … [Read more...] about LinkedIn’s Latest Feature is All About Vertical Video – Are You Ready for It?
TikTok’s Latest Move: In-App Amazon Shopping
TikTok has just launched a new integration with Amazon, and here's what you need to know: In-app Shopping: Users can now shop for Amazon products directly within the TikTok app. Products will appear in the “For You” feed, with real-time pricing, Prime eligibility, … [Read more...] about TikTok’s Latest Move: In-App Amazon Shopping
AI Video Rapid Takeoff: An Experiment from FMI
They say a picture's worth 1000 words. Does that mean an AI video is worth a whole novel? Recently, the Future of Marketing Institute has been exploring the use of text-to-video generation for marketing. It's no secret the field's exploding, and anyone can generate … [Read more...] about AI Video Rapid Takeoff: An Experiment from FMI
Audible’s AR Revolution
Audible's global AR campaign, the largest of its kind, aims to captivate over 60 million people by bringing storybooks to life. As part of their “There’s more to imagine when you listen” campaign, the initiative uses 4K all-weather cameras to transform screens into … [Read more...] about Audible’s AR Revolution