LinkedIn has launched Videos For You, a new feature that curates and suggests vertical-format videos directly in users’ feeds. In testing since March, these videos autoplay as you scroll horizontally, and users can tap to view them in full-screen.
This update highlights LinkedIn’s growing emphasis on video content, which has seen a 34% increase in uploads over the past year. Notably, LinkedIn’s shift to vertical videos aligns with trends on platforms like TikTok, Instagram Reels, and YouTube Shorts.
While LinkedIn is primarily a professional networking site, this move demonstrates that vertical video is now the preferred format across platforms. It also opens up new possibilities for B2B marketers to leverage storytelling through video and signals the need to prioritize short, engaging vertical content to maximize visibility.
With LinkedIn leaning into vertical video, how do you plan to adapt your marketing strategy?
Read more about it here: https://bit.ly/4dTI8Aa