Netflix and Google have partnered to create a shoppable experience for the latest season of Emily in Paris. With Google Lens technology, viewers can now use their mobile devices to scan outfits seen on screen and shop for similar fashion items instantly!
Additionally, the partnership includes a pop-up event in Los Angeles where fans could use Google Lens to explore and shop iconic outfits from the show, as well as participate in trivia for a chance to win a trip to Paris.
For marketers, this partnership represents a significant shift in how brands can engage with consumers through entertainment. By integrating shoppable content directly into a popular show, Netflix and Google are blurring the lines between content and commerce, creating an immersive and interactive experience for viewers.
However, Netflix isn’t the only player innovating in this space. Amazon Prime Video has introduced new interactive ad formats, including Pause Ads that let viewers add products directly to their cart. Meanwhile, The Walt Disney Company is pushing the boundaries of connected TV advertising with interactive games and shoppable features.
This broader trend shows that ads are becoming more engaging, interactive, and integrated with content. As static banners become a thing of the past, marketers must adapt by designing ad creatives that captivate audiences in new ways.
How do you think this interactive content will change the way we shop and engage with brands? Share your thoughts in the comments!
Read more about it in Marketing Dive’s article here: https://bit.ly/3XgVD7M