Marketers are now tasked with creating personalized experiences at lightning speed, but with that comes a delicate balance between customization and privacy. As we move forward, the brands who get this right will lead the way. Are you ready? Would you trade off your … [Read more...] about Evolving Marketers – Toolkit & Privacy Concerns
Talking Products?!
The future of marketing is getting even more interesting! Imagine grocery aisles where brands speak to you—Tony the Tiger cheering you on, running shoes pushing you to stay active, or chocolate tempting you to indulge. With AR, interactive product packaging is … [Read more...] about Talking Products?!
Marketing in 2025: AI, CX & Future Skills
According to Econsultancy's latest report, marketing is evolving faster than ever. Generative AI, Customer Experience (CX), and skill development will define success in 2025. From AI-driven hyper-personalization to sustainability, brands must adapt to changing consumer … [Read more...] about Marketing in 2025: AI, CX & Future Skills
Consumer Behavior: The New Drivers
The customer-brand relationship is evolving once again. Loyalty is harder to earn and easier to lose. Qualtrics' latest consumer trends report highlights key shifts marketers should watch in 2025. Read the full post here. Free download, 30 pages … [Read more...] about Consumer Behavior: The New Drivers
Feeling Behind with AI?
Don't fear—it's more accessible than you might think! Martin Waxman, MCM, APR, Associate Director at FMI, discusses a few tips to help you make the most of generative AI tools: “Know the tools”: Generative AI tools like ChatGPT are designed to 'amplify creativity' … [Read more...] about Feeling Behind with AI?