Can your marketing compete with an AI whispering to your customers, "Trust me"? … [Read more...] about Can Marketing Compete With AI Trust?
Google AI Now Targets Based on User Intent
Ever feel like Google should understand what you mean when you’re searching for something, not just serve up a generic summary or retargeted links? … [Read more...] about Google AI Now Targets Based on User Intent
Meet the FMI Winter 2026 Team!
Every semester, the Future of Marketing Institute selects a new group of bright and talented Schulich students to join the FMI team. We’re excited to welcome our new Marketing Specialists: Asima Samam, Avreet Bains, Mazhar Hosseiny, Rikesh A. and JoJo Zhang. And … [Read more...] about Meet the FMI Winter 2026 Team!
In-Store Shopping Just Went Digital
We brought stores to the internet... are we now doing the opposite? … [Read more...] about In-Store Shopping Just Went Digital
Some of the Fastest-Growing Creators Aren’t Human at All
Virtual personalities like Xania Monet are attracting followers, brand deals, and fan communities built entirely on synthetic identity. … [Read more...] about Some of the Fastest-Growing Creators Aren’t Human at All