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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

How Virgin Voyages Is Redefining Marketing with AI Agents

November 3, 2025 By: admin

A modern office where humans and humanoid robots collaborate on digital marketing projects, surrounded by futuristic holographic screens displaying analytics and data visualizations.

Imagine walking into work and finding out your new coworker is… an AI agent. That’s the reality for Virgin Voyages. … [Read more...] about How Virgin Voyages Is Redefining Marketing with AI Agents

Your Next Ad Can Be Ready in Under 60 Seconds

October 31, 2025 By: admin

A digital-style magazine ad for the Future of Marketing Magazine featuring a glowing brain on a computer screen. The headline reads “Cutting-Edge Insights. Zero Cost.” with text inviting readers to stay ahead with authoritative marketing knowledge.

Google Labs just launched Pomelli, an AI tool that creates on-brand advertising campaign images from just a website URL. … [Read more...] about Your Next Ad Can Be Ready in Under 60 Seconds

What If AI Could Predict What You’ll Buy Next?

October 27, 2025 By: admin

A person working on a laptop with a digital interface displaying “SSR” surrounded by icons for analytics, sentiment analysis, data collection, and predictive insights.

AI can predict what people would buy with 90% of human accuracy. The ETH Zürich and University of Mannheim study used 9,300 real survey responses, without conducting a single human survey. … [Read more...] about What If AI Could Predict What You’ll Buy Next?

What If Ads Didn’t Feel Like Ads?

October 23, 2025 By: admin

A large curved billboard in a city shows a minimalist image of a smartphone outline against clouds with the phrase “hidden in plain sight.”

Duolingo is bringing that idea to life with its new “Duolingo Ads” platform, which integrates branded content directly into the app using its well-known characters. … [Read more...] about What If Ads Didn’t Feel Like Ads?

How Starbucks Uses AI-Driven Inventory to Fuel Smarter Promotions

October 14, 2025 By: admin

Image showing Starbucks coffee, featured drink and breakfast favourites. With a tech like ring, showing innovation.

What if your Starbucks promotions were driven by what’s sitting in the backroom? Starbucks is using AI to scan and count inventory across stores, boosting efficiency by automating what used to be manual shelf checks. … [Read more...] about How Starbucks Uses AI-Driven Inventory to Fuel Smarter Promotions

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