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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Mixed Reality Took Flight, and the Seahawks Gave It Wings

October 6, 2025 By: admin

A packed stadium watches as a glowing holographic hawk, Nike shoe, and QR code light up the field in a stunning mixed reality display.

The Seattle Seahawks recently debuted mixed reality at Lumen Field, featuring a giant digital version of their mascot, Taima, flying over the stadium in real-time. … [Read more...] about Mixed Reality Took Flight, and the Seahawks Gave It Wings

What if Heartbeats Tested Movie Trailers?

October 2, 2025 By: admin

People in a movie theater watch a fast action scene while glowing heart icons show their heartbeats.

Movie trailers are traditionally tested with focus groups and surveys. That process may change as biometric tools bring real-time audience insights. … [Read more...] about What if Heartbeats Tested Movie Trailers?

When a Toy is Always Listening, a Lifelong Data Trail Begins…

October 2, 2025 By: admin

Teddy bear in a striped sweater on a child’s bed with holographic data overlays, suggesting a smart connected toy.

AI toys like Gabbo are marketed as educational companions, holding conversations, sparking creativity, and adapting to a child’s interests. Mattel, Inc. is partnering with OpenAI to bring more of these toys to market. … [Read more...] about When a Toy is Always Listening, a Lifelong Data Trail Begins…

Brains-On: A Framework for Learning with Generative AI

September 30, 2025 By: admin

Glowing orange brain model on a lab bench with red and black clip leads attached, with glass flasks and an old oscilloscope in the background.

It arrived like clockwork. The same comment on my school report card, every single time. "David’s cavalier attitude has led him to underperform again this year." … [Read more...] about Brains-On: A Framework for Learning with Generative AI

ChatGPT Pulse Designs Your Day… While You Sleep!

September 28, 2025 By: admin

Mockup of FMI Pulse chat showing the FMI logo and tagline, a message about upcoming topics (AI ethics, sustainable consumer behaviour, VR’s impact on retail), and a “Curate for FMI Pulse” button.

OpenAI just released ChatGPT Pulse, a feature that works overnight with your chats, feedback, and connected apps to deliver personalized reminders each morning. … [Read more...] about ChatGPT Pulse Designs Your Day… While You Sleep!

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