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Future of Marketing Institute

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TheĀ Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

Are You Ready To Explore Global Flavors From Home?

March 24, 2025 By: FMI Staff

A person in a modern kitchen interacts with a futuristic holographic food ordering interface, selecting meal options.

This may be possible because researchers have recently created a device that lets you taste food flavours using a simple mouth probe. So whether you're craving sushi from Japan, tacos from Mexico, or a gourmet meal from a five-star restaurant, this device could … [Read more...] about Are You Ready To Explore Global Flavors From Home?

Are Chatbots and Humans the New Customer Service Duo?

March 19, 2025 By: FMI Staff

A business person in a suit shakes hands with a humanoid robot at a futuristic event, symbolizing human-AI collaboration.

Have you ever been frustrated by a chatbot that didn't understand your problem? You're not alone. While AI in customer service is getting smarter, there's still a time and place for human touch. šŸ¤–Ā A University of Kansas study found that chatbots like ChatGPT excel … [Read more...] about Are Chatbots and Humans the New Customer Service Duo?

Can AI Search Misrepresent Your Brand?

March 17, 2025 By: FMI Staff

A glitchy, surreal digital artwork featuring a distorted error message window dripping vibrant purple liquid, with pixelated cursors and a fragmented, futuristic background.

As AI search engines and chatbots become the primary way consumers gather information, brands face a critical challenge: ensuring AI pulls accurate, up-to-date data. Since AIĀ information can come from third-party sources, outdated web pages, and incomplete datasets, … [Read more...] about Can AI Search Misrepresent Your Brand?

Balancing the Duality of Generative AI

March 13, 2025 By: FMI Staff

A robot and man are walking toward each other on a tightrope.

If you're expecting too much from generative AI tools and tech, you're not alone. Each week of AI hype and announcements brings a fresh wave of anticipation and ... fear. For instance, OpenAI's newest model, ChatGPT-4.5, promises more personality or 'vibes' than … [Read more...] about Balancing the Duality of Generative AI

Brand-Sponsored AI Coaches, Your Smart Advisor

March 12, 2025 By: FMI Staff

A person in a business suit interacts with a holographic AI assistant on a large computer screen in a modern office.

Brands are constantly seeking innovative ways to strengthen their relationships with customers. What if they could offer personalized guidance through AI-powered coaching instead of simply promoting products? 🧽 These AI coaches would be trained to reflect your … [Read more...] about Brand-Sponsored AI Coaches, Your Smart Advisor

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ARTICLE FEED: UPDATED DAILY

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  • Microsoft Copilot Just Received an Enormous Update—but It's Too Little, Too Late
    Published on: 2025-05-07

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