New products from CES 2026 showed marketers that machines are listening, observing, and engaging with your household on a deeper level than ever before and collecting your personal data.
Here are several examples:
- Vex is a robot that follows your pets around your house, plays with them and captures it all on video. It even edits the videos using AI to create “moving narratives and shareable stories”. Imagine if those videos became a channel for personalized sponsored content.
- How about the LolliPop Star, a lollipop that plays music in your head once you bite down on it? Using vibrations that create sounds that only you can hear, like suggesting a new product you might enjoy.
- An’An, an AI-powered bionic panda cub, is a cuddly black-and-white bot that aims to provide companionship for elderly individuals with cognitive decline or kids struggling with social skills. Could it persuade them to buy products, too?
- Meet AMI, the always-on holographic partner that sits on your desk, sees everything around you and gives you suggestions throughout the day. Could AMI scan your surroundings and sell the data to marketers? We’ll have to wait and see.
- Tired of doing the laundry or dishes? SwitchBot’s Onero H1 is a chore-based robot that could soon gain access to the most intimate parts of your home and routines, a data goldmine for marketers.
What was your favourite technology from CES 2026 that marketers could use this year?
Find more here: https://www.theverge.com/tech/855460/ces-2026-weirdest-announcements