In the Winter of 2024, when we launched the world's first Future of Marketing course at the Schulich School of Business - York University, knowing how to prompt an LLM effectively was enough to show you were ahead of the curve. But today, even a sophisticated prompt … [Read more...] about Building Apps and Tools for the Future of Marketing
Gen Z Isn’t Searching The Way You Think
67% now use AI tools instead of traditional search, forcing marketers to rethink SEO from links to AI overviews. Are you ready to meet Gen Z where they search? Follow our LinkedIn post here to learn more. … [Read more...] about Gen Z Isn’t Searching The Way You Think
Perplexity Aims To Track Every User Interaction Across Its Browser
From what you search, what you buy, to where you usually travel in a day, Comet aims to build detailed consumer profiles for all users, in order to start selling hyper‑personalized ads. But here’s the twist-- this is 𝙤𝙣𝙡𝙮 𝙤𝙣𝙚 example in a growing trend of AI … [Read more...] about Perplexity Aims To Track Every User Interaction Across Its Browser
FORM’s AR Swim Goggles Aren’t Just For Athletes Anymore.
They're a powerful data source for marketers. These goggles capture real-time biometric insights like heart rate and blood pressure underwater, providing valuable data on athlete performance. But it goes deeper than that. AR wearables like FORM’s goggles … [Read more...] about FORM’s AR Swim Goggles Aren’t Just For Athletes Anymore.
Marketers Take Note: New Deepfake Laws Incoming
Denmark is proposing bold new copyright laws that give citizens ownership of their bodies, voices, and faces. This new set of laws was designed to target AI-generated deepfakes, specifically “realistic, digitally generated imitations” that can be misleading. Under … [Read more...] about Marketers Take Note: New Deepfake Laws Incoming