Snap Inc. has launched its new generative AI lens, letting users create custom filters from prompts. With a simple descriptive sentence, users can experiment with new outfits and looks. But what if brands could add their own products and logos to this feature? … [Read more...] about The Future of Snapchat Ads? You Wearing Them
Meet the Future of Marketing Institute’s Fall 2025 Team
The Future of Marketing Institute is pleased to welcome our newest team of Marketing Specialists: Afif Fiyadh, Ali El-Komy, Nashia Hussain, Rawan Al-Atout, and Simone Pimenta. And we'd like to congratulate our recently promoted Managers. … [Read more...] about Meet the Future of Marketing Institute’s Fall 2025 Team
What’s On Our Radar?
The Future of Marketing Institute is more than a research think tank. We're a community. And we keep in regular contact with past and current interns. Each summer, we host a reunion where we come together to catch up and of course, talk about the future. … [Read more...] about What’s On Our Radar?
AI Is Listening, Here’s How It’s Changing Consumer Targeting
As marketers, we’re driven by data lust. We crave information that reveals who people are and what they want. So, what if a device captured every word you spoke? Meet Bee: an AI-powered wearable that listens to your conversations, generates summaries, to-dos, and … [Read more...] about AI Is Listening, Here’s How It’s Changing Consumer Targeting
New AI Tool Enables Fan-Made Episodes
Amazon has just invested in the start-up behind Fable Showrunner: a platform that lets users create their own animated TV shows with AI. With just a short prompt or photo upload, users can create entire episodes from scratch, even allowing others to share and build … [Read more...] about New AI Tool Enables Fan-Made Episodes