“𝗥𝗮𝗴𝗲𝗯𝗮𝗶𝘁” was just named Oxford’s Word of the Year, and it says more about the future of marketing than we think. … [Read more...] about When Ragebait Becomes a Growth Strategy
How Synthetic Data Predicts Consumer Behaviour
Synthetic data is changing how marketers test ideas and make decisions. … [Read more...] about How Synthetic Data Predicts Consumer Behaviour
The Future of Selling Is the End of Searching
Think about shopping online. You see a great product in a video, but then you have to pause, open a new tab, and desperately search for where to buy it. … [Read more...] about The Future of Selling Is the End of Searching
What Your Mood Board Tells AI About You
What happens when you give ChatGPT a mood board and ask it to interpret the person behind it? At FMI, we ran this revealing experiment. … [Read more...] about What Your Mood Board Tells AI About You
When Your AI Assistant’s Next Question Is Paid For
Amazon just launched Rufus, an AI shopping assistant trained on product data, reviews, and customer habits. You ask it a question, and it gives you a clear, helpful response. … [Read more...] about When Your AI Assistant’s Next Question Is Paid For