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Future of Marketing Institute

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The Future of Marketing Institute is the premier global forum on teaching, research, and outreach on future of marketing topics.

When a Toy is Always Listening, a Lifelong Data Trail Begins…

October 2, 2025 By: admin

Teddy bear in a striped sweater on a child’s bed with holographic data overlays, suggesting a smart connected toy.

AI toys like Gabbo are marketed as educational companions, holding conversations, sparking creativity, and adapting to a child’s interests. Mattel, Inc. is partnering with OpenAI to bring more of these toys to market. … [Read more...] about When a Toy is Always Listening, a Lifelong Data Trail Begins…

Brains-On: A Framework for Learning with Generative AI

September 30, 2025 By: admin

Glowing orange brain model on a lab bench with red and black clip leads attached, with glass flasks and an old oscilloscope in the background.

It arrived like clockwork. The same comment on my school report card, every single time. "David’s cavalier attitude has led him to underperform again this year." … [Read more...] about Brains-On: A Framework for Learning with Generative AI

ChatGPT Pulse Designs Your Day… While You Sleep!

September 28, 2025 By: admin

Mockup of FMI Pulse chat showing the FMI logo and tagline, a message about upcoming topics (AI ethics, sustainable consumer behaviour, VR’s impact on retail), and a “Curate for FMI Pulse” button.

OpenAI just released ChatGPT Pulse, a feature that works overnight with your chats, feedback, and connected apps to deliver personalized reminders each morning. … [Read more...] about ChatGPT Pulse Designs Your Day… While You Sleep!

Everything You See is Data, and Meta Just Claimed Your Feed

September 19, 2025 By: admin

Meta just launched the Ray-Ban Meta Display Glasses that feature a full-colour digital display and a wristband that lets you control the screen with subtle hand movements. … [Read more...] about Everything You See is Data, and Meta Just Claimed Your Feed

How AI is Stealing Your Website Clicks

September 16, 2025 By: admin

Screenshot of Google search "what is zero click" with an AI overview answer.

Marketers have always used clicks to measure website performance. However, AI-generated search results, aka “zero-click searches”, mean customer discovery often ends without a single website click. … [Read more...] about How AI is Stealing Your Website Clicks

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