During big sports moments like the Winter Olympics, what viewers remember isn’t the final score. … [Read more...] about AI Can Track the Score, but It Can’t Sell the Feeling
The Super Bowl Proved It: Feeling Wins
AI creates ads faster. Humans make them memorable. … [Read more...] about The Super Bowl Proved It: Feeling Wins
People Don’t Buy Products. They Buy Meaning. ✨
The most effective selling often starts with an emotional connection, not direct persuasion. … [Read more...] about People Don’t Buy Products. They Buy Meaning. ✨
If AI helps you create something valuable, is it still fully yours?
According to The Information, OpenAI is exploring a “value sharing” model, which would allow it to take a share of revenue from customers’ AI-assisted creations, such as apps, tools, and product ideas. … [Read more...] about If AI helps you create something valuable, is it still fully yours?
Is the future of marketing built on who people are… or what they need right now?
For decades, marketing strategy has relied on personas. Age. Income. Lifestyle. Assumptions frozen in time. But AI is quietly changing what “understanding the customer” actually means. … [Read more...] about Is the future of marketing built on who people are… or what they need right now?