We’re incredibly proud to celebrate our FMI Excellence Award winners, Nashia Hussain and Simone Pimenta 👏 Through their leadership and support for others, they’ve played a major role in shaping the FMI experience. Their impact is evident in their work and in the … [Read more...] about FMI Excellence Award Winners
Are Customer Reviews Becoming AI’s Source of Truth?
As product discovery shifts from search engines to AI assistants, the question is: Where should marketers actually show up? Is it Google Reviews? Yelp? Reddit? Or somewhere we’re not even thinking about yet? The reality is, we don’t fully know. It keeps … [Read more...] about Are Customer Reviews Becoming AI’s Source of Truth?
World Models and the Future of Marketing
When you accidentally knock a glass off a table, you know exactly what's going to happen. … [Read more...] about World Models and the Future of Marketing
Are AI-Generated Images Actually Yours?
A recent legal development is raising an important question for marketers using generative AI. … [Read more...] about Are AI-Generated Images Actually Yours?
Can Retail Spaces Adapt To Consumers In Real Time?
That possibility is becoming a reality as AI assistants begin interacting directly with spatial analytics data. … [Read more...] about Can Retail Spaces Adapt To Consumers In Real Time?